Spending Time

This special edition of the aBlogtoWatch Weekly podcast is brought to you by Bulgari, recorded earlier this year at Geneva Watch Days 2022. Rick and David sit down with Fabrizio Buonamassa, Product Creation Executive Director at Bulgari, to discuss how Bulgari is pushing the limits of watch design through cross-cultural collaboration.Founded in 1884 by Greek silversmith Sotirio Bulgari, the eponymous Bulgari brand has become synonymous with luxury, with a reputation for stunning jewelry creations and, more recently, exceptional watchmaking. After acquiring the personal brands of Gerald Genta and Daniel Roth in 2000, Bulgari's ascendance in the watch industry was almost guaranteed. Buonamassa joined in 2001, eventually moving into his current role leading the brand's watch design, but it wasn't until 2012---a year after the brand joined the LVMH group---that the Bulgari Octo we know today was introduced. Distinguished by its angular octagonal case, it built off designs from the Gerald Genta brand catalog, and,