Business Of Architecture Podcast

Today we will be speaking with Michael Bernard AIA. He is the founder of Virtual Practice Consulting, where he provides strategic advice to design and construction firms. He was a professor in the architecture department at The California College of the Arts in San Francisco for many years and previously served as a director on the board of the San Francisco chapter of the AIA and on the board of the AIA California Council. He’s led several committees and served as Architect Advisor to the academy for emerging professionals at the AIA San Francisco. Michael’s Origin Story Michael discovered architecture as a 10 year old when he was inspired by house plan magazines at the supermarket and built 3D models as a child. In college, he studied psychology with the intent of becoming a clinical psychologist. While he was teaching French to exchange students during summer school, a colleague noticed him sketching and asked if he’d ever thought of architecture as a profession. Michael started in design and worked for Ch