Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Lisa Campbell, CMO at OneTrust. Lisa shares her perspective on making the jump from Autodesk, a massive company where she was also CMO, to a smaller-scale operation, including tips for managing your own expectations. She also reveals her perspective on content, data, building customer trust, and much more. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Get in the right mindset. Lisa notes that when making the move to a smaller one, it’s important to be prepared to do more with less. Larger companies tend to have more infrastructure and resources in place, so preparing your mindset to make the best use of what’s available in a smaller company is key. Lisa shares a few ways you can do this by preparing your mindset in advance.Balance paved roads with dirt roads. Lisa provides a great analogy about learning to strike a balance between paved and dirt roads, knowi