Promokitchen Podcast

Mark Graham and Danny Rosin are here with a brand new PK Podcast for you! Some of you may be familiar with the popular Kickstarter campaign for a cooler known as the “Coolest.” It became the biggest project in Kickstarter history by raising over $13MM. As coolers are a big item in the promotional products industry, a number of us paid close attention to how this product would roll out after its incredible fundraising success. Sadly, they ran into major production and distribution problems that have dogged them to this day. Danny was a backer and shared the updates from the company founder with me over the past 2 years. These became the inspiration for this episode. The challenges faced by the Coolest highlight the divide between “coming up with a cool idea” and “manufacturing that idea and getting it into customers’ hands.” We wanted to explore this disconnect by speaking with an industry veteran that knows a thing or two about product design, sourcing and manufacturing: Dan Edge at Peerless Umbrella.