Promokitchen Podcast

Mark Graham, co-founder of commonsku, joined by blogger, consultant and all around promotional products nice guy, Bill Petrie, President of brandivate. Many people in our industry worry and complain about the younger generation, most commonly known as millennials or Gen Y. Whether their concerns are based on reality or fiction, suffice it to say that much ink has been spilled on why our industry needs to sit up and pay attention to younger buyers and employees. While today’s podcast will add to the Gen Y conversation, we are more interested in exploring the group that is coming up behind them, Gen Z. Loosely defined as those born between 1995-2012, Gen Z is cast in a slightly more positive light than their Gen Y brethren. They are described as “conscientious, hard-working, somewhat anxious and mindful of the future.” Like Gen Y, they are technology natives and have very high expectations of employers and the brands they support. Gen Z will also have an important impact on the promotional products industry