Radio Brews News

For the full episode head over to the Brewery Pro Podcast. Recently on Radio Brews News we discussed the Sunshine Coast’s beer-focused campaign, through which the regional tourism body is promoting Queensland’s Sunshine Coast as a craft beer destination to encourage tourism to the region. It makes the cheeky claim to be Australia’s Craft Beer Capital. The campaign has sparked plenty of discussion in beer circles about whether the craft beer capital claim is reasonable but the point is, it’s sparked discussion about beer. It’s also arguably the most significant pro-brewery campaign that has been run by any organisation in the country. It also includes its own podcast series, Pursuit of Hoppiness. And that is a great thing for the entire industry, especially as it would appear to have spawned an “us too” campaign from South East Queensland’s other coast, the Gold Coast, which would appear to have put some resources into promoting its breweries since its beachy competitor’s campaign began. This can only be go