Radio Brews News

This week we talk mindfulness around drinking as we talk about a new initiative from DrinkWise, the Never Have I Ever campaign. We work in an industry that is a little different to many. Alcohol is a part of our culture and can be a positive part of it, but due to its very nature it is a product that has special responsibilities around the way it is marketed and sold, and also consumed. It is also important to consider the culture that we promote and accept around alcohol consumption. It’s always positive to see the way that the broader industry, through DrinkWise, works to create positive change to the thinking around drinking, and some of the most notable and effective campaigns have originated with that body. Last week, a new campaign was launched that was actually inspired by concerns raised by a group of young people in the Federal electorate of Macquarie that had been brought together by local MP Susan Templeman. A youth advisory committee highlighted some issues that were taken to DrinkWise who deve