Radio Brews News

This week on Beer is a Conversation, we meet Ben Holdstock, Co-founder and Head of Product with Heaps Normal. Regular listeners will know that we have a fascination with the alcohol-free beer category, trying to understand what it is, what its potential is and what it means for the broader beer world. 2021 has been a year that has seen unprecedented media coverage of the alcohol-free sector, and Heaps Normal has been at the forefront of that attention. The brand has certainly won plenty of accolades for the quality of its beer, but as we know the liquid - as the marketers call it - is only one part of the equation. Heaps Normal has also certainly capitalised on the media’s interest, and the retailer rush to embrace the category. With Heaps Normal successfully completing a Series A funding round and raising $8.5 million, on a valuation of more than $50 million, I wanted to catch up with Ben to find out a little more about where he saw the AF market going and whether the growth - and the hype - can continue,