Radio Brews News

This is an archive conversation. As Covid is playing havoc with our scheduling, we found this very old, but still relevant interview with BrewDog’s James Watt from September 2011. We have been joking - or maybe half joking - about the post craft world we increasingly inhabit. As craft beer growth slows, the market becomes increasingly crowded and commercial realities of running a business seem to be ever more stark, some of the battle cries of the early craft beer movement are giving way to what we can perhaps charitably call more pragmatic business decisions. Overnight the self-proclaimed punks of the beer world BrewDog announced a partnership with Asahi in Japan to give their beers greater each in that market. I recalled James’ strident denunciations of Beavertown just 3 years ago when that brewery sold a minority stake to Heineken. Back then, James retweeted his earlier blog post post titled “Nailing our colours to the mother effing mast." When you read those comments in light of last night’s announceme