Radio Brews News

This week we speak with James Brindley, Managing Director of Lion Beer Australia. James started with Lion way back in 1994, just two years after the launch of XXXX Gold, which gives you some idea of the massive changes in the brewing scene which James has witnessed during his career. We wanted to look at how a large multi-national brewing business changes its business to adapt to the changing times, and especially how it adapts to the increasingly local focus of modern day beer drinkers. In another Radio Brews News scoop, we are privy to the announcement of two new local breweries being introduced by Lion. We are joined by Chuck Hahn during the interview to reveal one of these breweries. It's a conversation about the evolution of the beer market that includes the General Manager of Lion Beer admitting that he was wrong about one of Australia's fastest growing products. Enjoy the conversation. Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt a