Radio Brews News

A Baltimore-born, Brooklyn raised, Israeli soldier/homebrewer marries and settles in Melbourne and finds himself the Head Brewer in his friend’s business venture – a revamped Docklands pub tucked quite literally beneath the Melbourne Star Ferris wheel. Whilst it sounds like the opening to a convoluted Hollywood movie plot, it is, in fact, the story of Shaya Rubenstein from Urban Alley Brewing. The business itself began life as Collins St Brewing when Shaya’s friend Ze’ev Meltzer conceived a plan to open an inner city brewhouse. The difficulties that presented led to a Plan B where the business contract brewed core beers to enter the market and establish the brand while a suitable site could be sourced close to the city. The Harbour Town Hotel became that site, a large scale pub on the outer reaches of the Docklands precinct to the north west of the city. A chunk of the existing restaurant area was given over to the brewhouse and Pete says that a better example of ‘Brewhouse Tetris’ would be hard to find as