Radio Brews News

This week in Beer is a Conversation we caught up with co-founder and Brand Director of Balter Brewing, Stirling Howland. In this chat we discuss the branding and marketing of Balter’s iconic packaging, and learn more about the brewery’s foundations that helped it to quickly grow into a successful icon. Stirling Howland started working with the Billabong surf brand when he was 14 years old. It was through Billabong that Stirling met and befriended local surfing legends and the other founders of Balter Brewing, Mick Fanning, Joel Parkinson, Bede Durbidge and Josh Kerr. Stirling worked with Billabong for nearly two decades, progressing up through the ranks of retail and management before being asked to step into branding, marketing and online development roles. After being a massive influence in the business development and online presence of the international surf brand, Howland was naturally Fanning’s go to guy for the job when he wanted to start a brewery. Stirling is completely self taught in the areas of