Marketing In Your Car - The Archives

The post Episode #51 – The “MarketingInYourCar” Blackbox In Action appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How we made $30,000 in four hours, training people on stuff we love to share, and how you can too. --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson. I want to welcome you to the Marketing in Your Car podcast. We are officially on episode 51 which is exciting for a lot of reasons that I'm going to talk about in a minute. It's about noon. I'm heading to the office right now. I'm going in a little bit late. That's because I went in earlier today as well. I had a workout early because we're relaunching the new version of our supplement this morning. We had some ads hitting someone in real quick to fix some things up, headed back home to shower and play with the kids, and now I'm heading back to the office, about noon but I want to share with you guys a really

The post Episode #50 – Building Your Scorecard appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... If you don't keep track of your score in business, you can't win. Here's how Russell is building his scorecard today. I highly recommend you build one as well. --------------------------------------------------------------------------------- Hey everyone, this is Russell, and welcome to another episode of Marketing in Your Car. I hope you're excited for New Year's. It's coming soon. Last night, I was up until about midnight and couldn't fall asleep so I got my clothes on, drove to the office, and worked until three in the morning, and then woke up again today at seven because I'm so fired up about getting ready for next year. I want to tell you guys my number one task for today because I think it's going to be probably one of the biggest things that I could possibly do to increase our business next year. I've never done it before. It shocks me.

The post Episode #49 – The Tripwire Offer appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... A cool new strategy I learned from Perry Belcher, kept me up all night Christmas Eve. Discover how a "tripwire offer" can change your entire business overnight. --------------------------------------------------------------------------------- Everyone, good morning. It’s the day after Christmas, and I want to welcome you to the Marketing In Your Car podcast. Okay, everyone, so, I don’t know about you, but the last two days have been crazy. Partially because of Christmas, partially because I bought a course. And the night before Christmas, I only had two hours of sleep because I couldn’t stop listening to it, and it was awesome. So, the product is called, it was Perry Belcher’s Secret Selling System. And if any of you guys know me, you know that I’ve spent close to $300,000 or more on my marketing education in the last ten years. And this product, I w

The post Episode #48 – The Power Of Saying ‘No’ To An Opportunity appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Last night, Russell cut the deals on a 3-5 million dollar a year opportunity, and woke up this morning feeling awesome. Find out why on today's podcast. --------------------------------------------------------------------------------- Good morning, everyone. This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys and gals, so we’re not far from Christmas. I hope you guys are excited. I’m recording this on a Friday, and Christmas is next Wednesday. And just, I’m so excited, like, here I am, trying to get all the stuff done because January I’m excited to hit the road running with kind of a whole new business model and new plans and new focuses. And some of the stuff I’ve been talking about over in the last few weeks. And I’m just fired up. And what I want to talk about today, though, was a little bit

The post Episode #47 – Are You Publishing Or Promoting? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How to make the shift from a "promoting" company to a "publishing" company! --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson, on a cold, foggy morning, here in Boise, Idaho, and welcome to the Marketing In Your Car podcast. Hey everyone, so I have not done a podcast in a while because I’ve been listening to a new course on my drives that Perry Belcher put out called The Secret Selling System. And it’s amazing, so if you’re looking for a course to go through on how to sell better, I would say by far it’s probably the best. One of them, like, the top two or three courses I’ve gone through in the history of my life. It’s really that good. So, I highly recommend it. Anyway, so I wanted to talk what’s been going on in my mind, a little bit, because we are in December now.

The post Episode #46 – Teachabilty And “The Profit” appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Lessons learned from the dumb entrepreneurs on the new show "The Profit". --------------------------------------------------------------------------------- Good morning, everyone, this is Russell Brunson. It’s an early morning, and welcome to Marketing In Your Car. Hey guys and gals, so I hope you guys are doing awesome today. I’m actually, it’s 6:30 in the morning and I’m driving to go work out. And this is a testament of the power of hiring a coach. It’s freezing cold right now, and I would be sound asleep right now, if it wasn’t for the fact that I have a coach waiting for me at the gym. It’s little things like, you know, obviously, I sell coaching so I believe in it a lot. We talked about why you need a good coach. But this is kind of just, you know, for me it’s such a big thing. I know how to work out, I know how to lift weights, I kno

The post Episode #45 – Lessons In Starting Over… appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... After our latest startup, I realized that almost everything people are teaching online about startups online are DEAD wrong. --------------------------------------------------------------------------------- Hey everyone. Welcome to Marketing in Your Car. My name is Russell Brunson, and I am excited to be here with you today. Hey everyone. I am actually taking my wife’s car on a 25 minute drive to go get some stuff fixed. I have nothing else to do so you guys get to be entertained. I hope that’s alright. I am excited for this podcast. I have been thinking a lot. I have known for a little while, Stu McClaren, one of my favorite people on Earth, called me out yesterday, and said, “Dude, when are you going to do another podcast?” I just wanted to do this one. This one may be a little longer since I have a little more of a drive. I just wanted to t

The post Episode #44 – Shifting All Things Into One appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... An idea that sparked when I heard Tim Ferris speak in New York has dramatically changed the structure of our business. --------------------------------------------------------------------------------- Hello everybody who is listening to our podcast today. This is Russell Brunson, and I want to welcome you to the marketing in your car podcast. I am having the most fun week I think I have had in a long time with business. Awesome stuff is happening. We just signed a deal Kevin Harrington and Click Bank and Traffic and Conversion summit that was amazing. A bunch of cool stuff is happening. Our living on a coupon site, we relaunched it using a bunch of social media, and we have gone from…it has gone from…it was making about $10 a day to now, $200 a day in two weeks period of time. It is scaling rapidly, which is fun. Tons of fun stuff is happen

The post Episode #43 – The Rebirth of the Sales Letter appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... As we transition from a YouTube generation to a Pinterest generation, this new type of sales letter is going to win. --------------------------------------------------------------------------------- Good morning. This is Russell Brunson, and welcome to Marketing In Your Car. Hey guys and gals and anyone who is out there in podcast land and listening today. I am excited today because today I am going to be working on our supplement. A lot of you guys know if you have been listening to this or following me, we have a supplement. I have been wanting to do a supplement for 10 years now, and finally about a year ago we put one together and launched it and it’s been great. We are having a ton of fun with it. We have been testing a lot of different things. Initially what we started doing with it, we started with a free plus shipping type thing

The post Episode #42 – Pleasure vs. Pain appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How to finally get past your sticking points and finish your projects once and for all. --------------------------------------------------------------------------------- Hey everyone. This is Russell, and I am actually driving to the office, and I wanted to do a really quick Marketing in Your Car Podcast so here we are. Today’s podcast is because, this is something probably a lot of us deal with. I just dealt with it, and it was very painful and it is over now. I want to talk about it because it will make some of you guys get some crap done that you have been waiting on doing forever. We’ve been working on a relaunch of our dotcomsecretsx site for probably three or four months now. It has gone way too long. The biggest reason why is because instead of things that everyone is waiting on me to get done. It is stuff I really, really, really hate doing. I

The post Episode #41 – Raspberries On The Box appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How a tiny shift in your packaging can dramatically increase your sales. --------------------------------------------------------------------------------- Hey everybody! It is rainy here in Boise today. This is the Marketing in Your Car, Podcast. Alright, so my wife had a really cool experience that has some definite marketing benefits, so I want to talk to you guys today. A couple years ago I was at the Tony Robbins event, and he talked about the evils of cow milk. Not really, but he did talk about how he isn’t a really big believer in cow milk, and gave some good compelling arguments why. I am not saying he is right or wrong, but we decided at that point to try and wean off of milk. We shifted from milk. We initially tried soy milk which was nasty. Then, we tried the rice milk. Then, we fell in love with almond milk. We have been drinking almon

The post Episode #40 – The Zombie Entrepreneur Apocalypse appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Lessons in entrepreneurship Russell learned last night while shooting zombies in the head. --------------------------------------------------------------------------------- Hey guys and gals! This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys, so last night I had a chance to do something really fun. My wife and I went to this thing called the “zombie apocalypse.” Actually, it’s called Zombie Acres, where basically [laughter] I’m sure some of you guys, hopefully, have had a chance to do paintballing, which is very fun. Where you go out in a field, and you have teams, and you shoot each other and try to kill each other, right? So what Zombie Acres was, was kind of like that except for backwards. Instead of us going and shooting our friends, there’s a whole bunch of zombies attacking us, and we get to sh

The post Episode #39 – Inbound vs. Outbound Marketing appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Is it possible to find a happy medium? --------------------------------------------------------------------------------- Hey everyone! This is Russell Brunson, and I want to welcome you to the Marketing In You Car podcast. Today, I’m not in my Ferrari because it’s freezing! But we’re here and we’re having some fun. Hey guy and gals! So I appreciate you guys all being here today on the podcast and listening in. We have a very fun and exciting day today happening. It starts off, actually, yesterday. Well, maybe like even a month ago. A month ago, for those of you who know me, I’m not like a very big video game guy. But I love like the old-school video games, and so I found this Nintendo controller, like one of the original ones, but it’s a USB based one. So I bought it, and I really didn’t know what to do with it, and then last night with m

The post Episode #38 – It’s Finally Time To Get Social appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Here are the core reasons why Russell is finally getting involved in social media. --------------------------------------------------------------------------------- Hey everyone! This is Russell Brunson, and I want to welcome you to a very special Halloween Marketing In Your Car. Everyone, so this Russell and today is… It just happens to be my favorite holiday, which is Halloween, and a lot of people think, “Halloween is your favorite holiday, Russell?” But yes, I don’t know why. I just have so many fond memories of getting candy, and smashing pumpkins and everything else fun I did as a kid, and now it’s fun to take my kids out -- not smashing pumpkins, I try to teach them respect. We’re definitely going out and getting candy, making some witches brew, a bunch of other fun stuff, so it’s going to be a fun day today. Anyway, I’m really ex

The post Episode #37 – Asking The Right Questions appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... The question that Russell asked that helped him raise an extra $500,000 in extra cash by the end of the year. --------------------------------------------------------------------------------- Hey everybody! This is Russell Brunson, and welcome to today’s Marketing In Your Car podcast. Hey guys, so we just finished a two-day mastermind here in Boise. I just actually drove my brother, who’s our audio-video guy, back to the airport. He’s flying back home, and I’m driving back, to go hang out with my kids and my wife and stuff, and so I’ve got probably 15 minutes or so in the car. I just wanted to talk to you guys about some cool stuff I’ve been thinking about. And what I want to talk about is probably one of the most important things that I think any of us could ever think about. It’s had a really profound impact on me the last like week, so I’m

The post Episode #36 – Software As A Service 2 – Pain Of Disconnect appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Russell is driving home a 2 AM in the morning and sharing some of the insights they got building out their new SAAS products. Russell also shares with you what it's like being a super hot girl! --------------------------------------------------------------------------------- Hey everyone! This is Russell Brunson. I want to welcome you to an exciting edition of the Marketing In Your Car podcast. It is actually 2:00 in the morning. I just dropped off Todd at the hotel. Todd is our developer. You guys heard about him in the last episode, and I’m in the Ferrari driving home at 2:00 in the morning. It is freezing cold! And the top’s down, and I just passed a cop. But the top will remain down because we’re driving a Ferrari. You don’t put a top up. I don’t care if it’s two in the morning, if it’s freezing cold, that’s how we roll

The post Episode #35 – SAAS Smackdown P1 appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... What I learned when launching our first real SAAS program. --------------------------------------------------------------------------------- This is Russell Brunson and this is the Marketing in your car Podcast. I hope you guys are having an awesome day today. I’m actually not driving to the office today. I’m driving to a hotel to pick up our programmer. He is a stud. Some of you guys may know him. He is in town for the next couple of weeks working on some cool projects, so I am going to grab him from the hotel. I have kind of a little longer drive today, so I thought I would do a podcast and talk to you about what we are doing right now, because it’s exciting. Just to get the wheels in your head turning if you are doing any software as a service products, SAAS (software as a service). This is kind of an interesting time in the internet world. When I

The post Episode #34 – Teleseminars Are Back appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... There's no school like the old school. Start using the old marketing methods that still work. --------------------------------------------------------------------------------- This is Russell Brunson and this is the Marketing in your car Podcast. I am doing something exciting today. I am promoting a teleseminar. The last time I did a teleseminar was years ago. It’s been so long since I’ve done a teleseminar. Let me tell you why I decided to do a teleseminar instead of a webinar. I’m lazy. I don’t know about you guys, but webinars take a lot of work to create and design and get the slides and all this kind of stuff. While I could do that, I don’t have enough time. I’m too busy right now to go and create another webinar. I was thinking, “How do I do this a lot easier?” and I thought of teleseminars. It was funny to me, and maybe this is just me, but

The post Episode #33 – Russell Wins A Ferrari appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Hear Russell's story about their drive in the Ferrari from Las Vegas back home to Boise. --------------------------------------------------------------------------------- Hey, everyone, this is Russell Brunson and I want to welcome you to a very special episode of the Marketing in Your Car Podcast. Today I am driving in my brand new Ferrari. Well, it’s not brand new, but it’s brand new to me. I don’t know if you can hear that. Can you hear that? That is the engine. It is very loud. Anyway, I wanted to tell you guys the story of the Ferrari, because we’re having a lot of fun. Give me one second and we’ll get started. This will be less content and more entertainment; because I thought it was a fun weekend. We won this Ferrari in the Pure Leverage contest, which was pretty cool. I’m driving and everyone is staring at me. It’s kind of fun. At the eve

The post Episode #32 – No Success Can Compensate For Failure In The Home appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Most entrepreneurs get into business to create the perfect lifestyle, but within a year or so have created nothing more than an over-worked, underpaid job. How to structure the lifestyle of your dreams while you are building your business. --------------------------------------------------------------------------------- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, guys and gals, this is Russell. Today is an exciting day. I am actually heading to Vegas to go pick up my Ferrari that I won, which is pretty exciting. Then we’re going to jump in the car and drive it all the way home. I’m not sure if I told you guys this or not, but I had a really cool idea. I went and bought a Go-Pro camera. I’m going to mount the camera on the dashboard of the Ferrari looking out and I’m going to record the wh