Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Whether you’re looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker. Janet Murray loves to teach how to do this – without writing endless press releases or hiring a PR firm. Janet Murray knows what she's talking about  Janet has spent the last fifteen years writing and editing for UK newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. Janet has pitched (and successfully placed) countless stories in the national media and also commissioned hundreds of stories (and turned down many more). You could say, Janet knows a thing or two about what journalists are looking for in a story (and, crucially, what they’re not). In fact, she recently wrote a book about it: Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Medi

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts". What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share. SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY — Learning how to appea

Brian Fanzo joined me, again, on the podcast to talk about Pokemon Go, Angry Birds and if we're really ready for participatory apps.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he’s the Chief Change Officer at iSocialFanz while also

Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Your world is your map. Mark Fidelman and I take a look at Pokemon Go, the craze, the opportunities and the future of Augmented Reality. Here are the articles mentioned in the podcast: Wall Street Journal: In ‘Pokémon Go’ Craze, How Much Profit Does Nintendo Capture? New York Times: Pokemon Go, Millennials First Nostalgia Blast Wired: Pokemon Go Might Just Be the Perfect Dating App The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem Telegraph: More People Search for Pokemon Go than Porn

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside? Your new post fails to attract social shares, traffic or email subscribers. It’s the ultimate reason most bloggers quit after 3 months. So what should you do? Spend years honing your writing skills? Make a deal with the devil, go to sleep a nobody and wake up an Influencer? But what if there was a way… To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it? Well, there is: Content promotion. About Cody Lister: When Cody Lister graduated, he stayed in New York to start his career in corporate finance. When Cody was 24, he caught an intense case of the startup bug and changed careers to work at two startups, one in financial research and news and another in social media reputation management. Before Cody worked at the social media reputation management company, he started managing pay per click ads for small

What we accomplish in life is determined by our relationships—what we do with or through others…and who we spend the most time with. Understanding how to build extraordinary relationships … be generous … vulnerable … authentic … and accelerate intimacy are the X factors that will shape your personal and professional legacy. Jason is a top business and executive coach. He's a leading expert on human behavior, influence, sales, networking and leadership. At the heart of his strategy is the understanding that people and your relationships are your true "wealth." Everything we accomplish in life is with or through other people. He works with experts, entrepreneurs and executives to help them get known and stand out by building key skill sets and right relationships, creating their brand platform and purpose (including helping them get to the next stage in their business/career), and improving their business strategies/processes. You can reach him at www.BeExtraordinary.tv and to get free networking, personal bra

Rescuing small businesses is all the rage on television. Whether its Jon Taffer with Bar Rescue, or Tabitha Coffey’s Salon Takeover. Despite the fact that none of them do it, these TV shows are fueling interest in a new trend. Move over Real Estate Flippers, Ace Chapman is building a nationwide group of business flippers. Ace bought his first business at 19 with some savings from a summer job and caught the business buying bug. He leveraged $3,000 he saved working the summer before college into buying a business for $70,000. Over the last 16 years he has bought 40 businesses. Everything ranging from a Mortgage Company to a Clothing Retailer. And right now he is seeing an explosion in the market for businesses under $2,000,000. “There are millions of Baby Boomer business owners who will bring their business to market in the next decade so they can retire. During the recession, many baby boomers wanted to sell their company but decided to hold off until better economic times.” At the same time many entrepreneur

MoniQue “Q” Hoffman (QtheBrand) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics. Along with her enthusiasm for everything food-related, she designed an outlet to promote restaurants, hotels, as well as other businesses through QtheBrand. This company offers social media marketing, search engine optimization, website design and development, as well as graphic design, branding, and public relations. Q’s background in Culinary Arts, from Le Cordon Bleu and Nutrition Communication degree from Arizona State University, combined with her hospitality experience, have provided her with a solid foundation for marketing the greatest industry to the masses. She is also the host of Marketing Therapy, a show that inspires real and effective communication. Website: www.qthebrand.com Twitter: @qthebrand Blab: @qthebrand About Vincenzo Landino: Vincenzo is

  There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley  Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing. About Vincenzo L

 Being a personal trainer requires a lot of physical work. However, it also requires focus and consistency, not only in training, but also in marketing. Melanie Ash, of Melanie Ash Fitness, discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close by in Columbus, Ohio (Amy’s hometown as well) but across the country.  Free Program to Jump Start Fat Loss by Melanie Ash: Sign up now to get Melanie’s Fat Loss Program Find Melanie: Melanie on Twitter Melanie’s Website Melanie on Instagram   Interview Notes: “You have to make the best experience for the customer, while valuing your own time.” “We started the email list early one, but didn’t understand what it was supposed to look like.” “For 2015, I laid out the email list focus.” “If you train for fat loss, you need to train for fat loss.” About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focus

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matte

Shorty Awards and NYC Brunch with Megan Frantz What are Shorty Awards? The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. Past winners include Taylor Swift, Tyler Oakley, Hannibal Buress, Malala Yousafzai, Jenna Marbles, Susan Orlean, PewDiePie, Alton Brown, Smosh and NASA. What happens on social media can change the world, create new stars and ignite global movements. The Shorty Awards were the first awards to honor social media, and by constantly evolving along with the medium it honors The Shortys remains the most prominent award show of its kind, engaging an online audience of millions and culminating in a blockbuster ceremony in New York City. Winners are chosen through a combination of votes from the public and scores given by the Real Time Academy. Who is Megan Frantz?  Megan has spent her career bridging the worlds between entertainment and the internet. Beginning her car

    About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace.

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: How dragons turn emerging market trends into transformative business opportunities. How experiences have become as important to consumers as goods and services. What key technologies every b

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie. Robbie’s Book: The Membership Economy (Amazon Affiliate) Interview Notes: “Membership is a mindset.” “Acquisition is way more expensive than retention.” “Annual is better in almost every case.” “You don’t want to get confused about where your real business is coming from.” “Retention becomes the more important action for the marketer than acquisition.” “People who have already had the best experience are the best people to sell what you’re doing.”   Free Download: Amy’s Top 5 Takeaways of this membership model chat with Robbie Kellman Baxter   Free Resources: Free YouTube Course: How to Setup a Professional YouTube

Entrepreneurs face a dilemma, daily. Focus, focus, focus. How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City. Interview Notes: “You have to fail fast. It doesn’t matter how old you are.” “Should you quit, or should you go forth?” “There is a difference between failing and failure.” “Just because you may land a big project, you still must keep the pipeline full.” “Too much success can be dangerous.” “If you don’t do it, it ain’t gonna get done.” “We always try to rationalize by telling ourselves a story as opposed to actually moving on.”   Free Resources: Free YouTube Course: How to Setup a Professional YouTube Channel Free Email Marketing Course: How to Get Your First 500 Email Subscribers Who is Savvy Sexy Social? The mission of Savvy Sexy So

Marketing, finance, and fitness collide when we meet today's guest! Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: “Make People More Awesome(r).” As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose tens to hundreds of pounds. She has also coached fitness competitors to the stage and has even graced the stage as a National Level Athlete and Fitness Magazine Cover Model herself. Enjoy a very colorful, insightful episode! Click to get –> Danny-J’s 5 Best Strategies to Make $500 EXTRA This Week and Get Out of Debt Fast! Interview Notes: “If you’re faithful with the little things, you’ll be ruler over much” If you complain about only having 50 or 100 followers on your Facebook page, why do you deserve to have millions? Lose the clutter, lose the pounds, find the money. Cut the fat from your budget. You reap w

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.”   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.” Who is Gary Vaynerchuk? Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of “The Five Levels of Attachment.” About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as w