Performance Delivered

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined.In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market strategies. With a rich background leading marketing efforts at top companies like Adidas, Puma, and Canyon Bicycles, Chris shares his insights on integrating AI into marketing workflows to achieve outstanding results. Join us as we explore the cutting-edge ways AI is transforming the marketing landscape.We’ll cover:Chris’ journey from traditional marketing to becoming a fractional CMOThe game-changing impact of AI on marketing automation and content creationPractical examples of AI tools enhancing SEO analysis and image creationHow to leverage AI for content repurposing and efficiencyThe future of AI in marketing and the balance between automation and human oversightAn

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines?In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype.Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generative AI solutions for healthcare revenue management. With a rich background spanning from journalism to marketing major AI-powered platforms, Ben shares invaluable insights into marketing AI effectively, ensuring it’s accessible and beneficial to all.

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.Welcome to today’s episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups. With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.We’ll cover:The evolution of AI in marketing: how generative AI has reshaped the landscape.Personalization strategies: finding the balance between effective and excessive personalization.Building a pipeline: innovative approaches for lead generation and engagement.Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We’ll cover:What happens when third-party data disappearsThe difference between zero and first-party dataHow brands can capture first-party data in a privacy compliant wayWhy brands shouldn’t outsource their first-party dataUntapped resources for zero-party dataAnd more

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content. Listen to learn:The role of content creators in the marketing funnelWhen to use UGC vs influencer marketingWhat makes videos workHow to find the right UGC creator for your brandAnd more

Does your marketing work?Many companies produce marketing content that looks great but doesn’t get results.But what is the secret to converting leads with marketing?And how can you sync your marketing with your financial model?John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.Listen to learn:Why you need to reduce leads to grow conversionHow to measure marketing effectivenessThe pros and cons of internal marketing teams vs. agencies Why great ideas get lost in the executionHow to use consumer data to refine marketingAnd more

Consumer behavior can give you powerful insights on your business…When you analyze the purchase behavior of your best customers…Your next growth and acquisition strategies become clear…And you can tailor your marketing to maximize advertising efficiency…Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.Listen to learn:How seasonality affects consumersWhen consumers decide vs. when consumers purchaseWhy purchase behavior shows you where to investAnd more

Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that.  He’s going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects through your pipeline. In this episode, Tim reveals:The basic data collection systems you need to implementHow to take advantage of data trendsWhy some data is more valuable than othersAnd more.

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid. This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing. Bryant is the Head of Demand at Flockjay, a business services company that both recruits and trains candidates for positions in tech sales and connects them with companies looking to add motivated, diverse members to their sales teams. His role places him squarely between B2C and B2B marketing and sales. Bryant shares his lessons for success in both areas, including:The structure of a marketing team that incorporates B2B and B2C sales The differing channel needs of B2B and B2C How to balance the marketing needs of each And moreTo get the most out of your B2B efforts, you need to better understand B2C marketing, and to better understand that, you need to listen here.

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline. Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:How to structure a partner marketing arrangement The types of marketing events partners can provide How to identify partners that will be a great fit The keys to a healthy partner marketing relationship And moreIan has created a system where almost 100% of his company’s pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey? Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is revolutionizing the way customer data is collected and used to build robust consumer profiles across their platform and marketing efforts. Using data science, machine learning, paid media, and more, they create relationships with their customers that grow over time. Brian details their approach for anyone wanting to make better use of their customer data efforts, including:How to extract data from hesitant customers How to build in-depth profiles 3 recommendations for companies just beginning And much moreGo beyond the basics and start building better customer relationships.

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales & Marketing has over 30 years of strategic marketing experience in the tech and digital spaces. Her firm leverages multi-channel campaigns to generate sales demands and she brings her expertise to answering the big social media marketing questions, including:How has B2B social marketing evolved What are the most effective ways to utilize social media for sales Have we reached the limits of marketing automation What is next for social media marketing And moreKathy’s mantra is “don’t implement other people’s best practices, figure out your own.” Listen now to start figuring out what social marketing efforts are right for

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging.  Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including…A multi-step strategy to determine if your positioning could be improvedWhy your ideal prospect can help you come up with effective positioningA lesson you can learn from Apple’s early daysHow to figure out if your product or company name is sabotaging you And more

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps bridge the gap between the theory of what should work… and what’s actually working. We discuss that issue in-depth, including…The importance of KPIs and the right ones to use to measure digital marketing results How to integrate inbound marketing and sales – automatically The fatal flaw of the last touch attribution model – and what to do about itWhy a CRM is an essential tool – but not for the reason you might thinkAnd more

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t…Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development. In this episode, we’ll pick right up where we left off and chat with Wendy about overcoming rejection, why you need to optimize your calling scripts, and…The structure of a successful callHow you should design your voicemail messagesShould you always follow your script to the letter?How to know if your script is workingQuality vs. quantityAnd more

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list includes Avon Products, ADT, Sprint, and thousands of entrepreneurs throughout the country.We’ll chat with Wendy about how cold calling has changed over the years, why you need to have a target audience, as well as… How to not overthink what you’re going to say— and why a script is important to haveHow to micro-target your audienceWhy knowing your audience’s pain points is importantWhat you need to do in order to set yourself up for cold calling successAnd more 

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.  In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business. Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.The main reason most company LinkedIn profiles don’t much attention or trafficHow the latest LinkedIn update leveled the playing field The most effective content to post on LinkedIn – and when to post itWhat you need to know about how LinkedIn’s algorithm “judges” your new content And more

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.  There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.  Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.  But you’ll have to use different tactics than you would with Google or Facebook ads. AJ gets into all the details, including…Why many companies are “priced out” of LinkedIn – and how to figure out if yours isHow to figure out if your audience is on LinkedIn – and if you can target themThe key element of an effective LinkedIn ad campaign that will engage your target marketThe minimum amount you need to spend per month to get resultsAnd more