Performance Delivered

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.  There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.  Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.  But you’ll have to use different tactics than you would with Google or Facebook ads. AJ gets into all the details, including…Why many companies are “priced out” of LinkedIn – and how to figure out if yours isHow to figure out if your audience is on LinkedIn – and if you can target themThe key element of an effective LinkedIn ad campaign that will engage your target marketThe minimum amount you need to spend per month to get resultsAnd more

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.We talk about the strategies they implement for their clients, including…The top 5+ social networks for creating thought leaders from the ground upWhy helping executives build an individual brand actually increases retentionHow to use social media to create an exponential boost in audience engagementWhat to include in your online bios – and what to lea

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.He’ll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a bad customer experience hurts your brand And more

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.  Listen to find out:How you know it’s time for a rebrandWhy your brand impacts performanceThe most important steps in the branding processHow to get your team aligned around a rebrandAnd more

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful business—and that value pricing establishes a culture that empowers employees. In this episode, she’ll break down value pricing and reveal how she created an award-winning workplace culture.

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—and tell you how to get your site in the top ten results for competitive keywords.

How can you develop a purpose-led brand strategy?Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment.He’ll cover: Why authenticity is crucial Creating a consistent message across channels Building a team that lives your brand’s purpose Thinking about consumers as your family The 3 best practices for adopting a purpose-led brand strategy And more

Client leadership is a choice.And in this episode, Lori Bartle shares why…Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership.With a focus on growth-oriented strategic planning, brand development, and brand innovation, Lori has a track record of long-term, highly successful client partnerships among national and international brands.She’ll share: How account management has changed over the years The importance of coaching The impact of remote work Creating a successful client leader And more

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.She’ll also cover how her agency’s model has shifted over time—and her advice for traditional agencies looking to transition to collective or hybrid agencies.

What is the decision making process for companies looking for an agency?My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization.In this episode, he’ll share: The changes and trends in the process of looking for an agency Key factors companies consider when selecting an agency Red flags when talking to a prospect Navigating various stakeholders How companies can get clarity on which agencies to choose And more

98% of the time, we fail to turn leads into customers…How can testing personalization driven by AI optimization help?My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization.In this episode, he’ll share how generative AI is changing the website experience from an optimization perspective.He’ll also cover how a website optimization tool can help B2B marketers be more effective.

Why should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He’ll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner marketing How to measure the success of partner marketing Successfully approaching partners and influencers Can partner marketing work for B2B? And more

These days, it’s hard to cut through the content marketing noise…That’s where ABM comes in.But what’s the best way for brands to get started using ABM?In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.He’ll cover: Why companies should use ABM as part of their growth strategy The components required for an ABM initiative Finding alignment between sales and marketing The best way to scope an ABM pilot And more

Storytelling is a crucial part of growing a brand…In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.She’ll cover: Why PR storytelling has become more personal Storytelling approaches for different stages of a company How to measure impact  And more

How can you separate consumer information from insight?Bill Williams is here to share his perspective on how agencies can better understand consumers.Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.He’ll cover: The importance of asking “why” Root cause analysis Why data is a commodity, but insights are precious Why briefs are crucial And more

Gaming has never been bigger…With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies. She’s here to share her expertise on gaming & advertising, including: Common misconceptions about gaming audiences 3 ways brands can interact with games A “player-first” approach to advertising And more

What does it mean to be an iconic brand? And how can marketing teams help an iconic brand evolve over time? Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise. He’ll cover: How to nurture iconic brands Establishing your brand DNA The meaning of “product first” Knowing your audience And more

How can you successfully make a leadership change?When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way…In this episode, Tiffany Sauder shares her own leadership change story.As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family.She’s here to provide insight on how leaders can prepare for such a change, including: Communicating the “why” behind the “what” The most common mistakes about leadership change Building client confidence in a new leader Why most agencies don’t have succession plans And more

What is the best strategy for sales and programmatic?In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight.She’ll also cover: How to decide if a brand should go in-house The future of third party cookies Aligning sales and marketing The process of driving revenue And more

How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.  With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.