Performance Delivered

How has the rise of hybrid channels impacted marketing?My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform.In this episode, he’ll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that marketing is worth investing in  The effects of cookies disappearing on the industry And more

What are the best strategies to scale a team and agency?My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers.In this episode, she’ll share her expertise on scaling, including: Retaining talent in a sustainable way Developing processes for growth How to avoid a siloed approach The top 5 lessons she’s learned on her journey And more

How will the search landscape change in an AI/ChatGPT world?And what can marketing teams do to succeed as these changes occur?My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing.In this episode, he’ll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and weigh in on Bing’s new AI chatbot.

How can companies dominate SEO in the era of ChatGPT?My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.He’ll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

These days, brands can no longer lean on direct-to-consumer as an identity…With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.

It’s more important than ever to create a framework for experimentation…Yet why are so many companies behind on using experimentation to improve their digital footprint?My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. Shamir will cover how you can use experimentation to convert more prospects.He’ll also share why most companies focus on the wrong phase of the funnel and how you can improve the collaboration between IT and marketing.

How can we lead through challenging times?The hybrid/remote work environment has shifted the nature of work over the last few years…It takes remarkable adaptability to help a team navigate these new challenges and get results.In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral.Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can ensure their people are cared for.

How can brands optimize the customer’s journey through the funnel?And how can brands leverage contact scoring to increase sales?Stephen Cuccio is here to share his digital marketing expertise.Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients.In this episode, he’ll cover: What is lead nurturing Top questions to ask a new prospect Building long-term partnerships with clients How to approach lead scoring And more

If you’re not using incrementality, your competitors are…Trevor Testwuide is here to break down marketing attribution and incrementality measurement.Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality.An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest.In this episode, he’ll share how brands can successfully implement incrementality—and why last touch methodology falls short.

Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend?When it comes to B2B social ads, my guest Ryan Draving believes that LinkedIn is the most effective platform—and in this episode he’ll share why.As the co-founder and head of strategy at The Moving Company, Ryan collaborates with B2B marketing teams to drive MQLs, SQLs, and revenue.He’ll cover: Why LinkedIn is a great place for early and mid stage content How to gain quality leads on LinkedIn Using LinkedIn for partnerships AB…Z Testing And more

What size influencer should companies work with?Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.In this episode, he’ll share what brands need to know about working with influencers, including: The difference between nano, micro, and macro influencers Why macro influencers are more cost effective Understanding engagement vs audience Best approaches to using influencers And more

TikTok is impossible to ignore…It’s changing the way people consume content online…So how can brands use it as a growth strategy?My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO. In this episode, he’ll share what brands need to know about TikTok, including: Setting up a company profile vs working with creators What tactics align with the TikTok advertising model How to brief a content creator (and why scripts don’t work) What parts of the funnel does TikTok address The top 3 tips to get started And more

How can you balance performance and brand to achieve full funnel efficacy?My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising. He has over 20 years of proven success in marketing, creative, business development and technology. In this episode, he’ll cover the crossover between brand and performance, including: Keeping customers engaged with your brand (beyond your product) Balancing the rational and emotional to create impact How to ensure ROI on your marketing And more

How can marketers drive full funnel impact with revenue systems?My guest Ahin Thomas is the VP of Revenue Operations at LeagueApps.In this episode, he’ll share his guide to revenue systems, including: What is revenue operations? How to determine which campaigns will drive revenue The model that has the most impact for 98% of companies And more

Why should content writers embrace AI?Nancy Shenker, CEO of theONswitch, is here to discuss her new book about AI for writers.Nancy will share how AI will shape the future of content writing and what today’s writers can do to adapt to this emerging technology.She’ll cover: Why AI should be called “assistive intelligence” The top apps writers should know The skills writers need to succeed with AI And more

Which channels should you leverage to grow your personal brand?With the right personal brand strategy, you can outpace corporate marketing efforts and see exponential results…Carson Morell is the co-founder and COO of Arcbound, one of the fastest growing personal branding marketing firms.In this episode, he’ll break down how you can get started with a personal brand, including: Where to build your presence Identifying a message that resonates with your audience The importance of authenticity How to create effective content And more

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.He’ll cover: The difference between “new” and “innovative” How brand contributes to the customer experience What companies miss when they overfocus on product How a bad customer experience hurts your brand  And more

Automation is here to stay…But how is it impacting the field of digital marketing?Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.He’ll cover: Why automation is good for advertising The risks associated with PPC automation How to maximize your ROI on advertising Does ChatGPT impact PPC? Automation layering  And more

Is your brand missing out on this growth opportunity?The US Hispanic population is one of the largest markets today…It’s time for brands to develop culturally relevant marketing to appeal to this growing demographic…My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency. In this episode, he’ll share how he helps brands assure sustainable growth by targeting a more diverse customer base—and break down where executives should start when engaging with the Hispanic market.

How can you leverage technology automation to improve client service and productivity within your legal business?Ron Latz, VP of Sales and Customer Success at Mockingbird, is here to share his insight.At Mockingbird, Ron helps attorneys and law firms maximize revenue growth for digital marketing, advertising, and strategic consulting services. In this episode, he’ll share the must-know software for attorneys and the best practices for automation workflow.