Performance Delivered

When it comes to advertising, should you go in-house or work with an agency?Armin Molavi, a Strategist-for-Hire with a unique hybrid of brand, digital, and media expertise, is here to weigh in.He’ll answer the advertising questions brands face, including: How do you know if you should outsource your advertising? What are the trends of in-house advertising? Where should CMOs start with in-house advertising? How to make hiring decisions Tips for finding the right agency And more

In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. She’s here to share her marketing expertise, including: Why clients shouldn’t focus on SQL How consumer behavior is changing Why you need to start benchmarking better How to identify high-quality leads The difference between a goal and a KPI Sales & marketing alignment  And more

What is the impact of being a customer-centric agency?Andy Groller, President and CEO of Dragon360, is here to share the first steps brands can take to become customer-centric—and why this yields results.At B2B digital marketing agency Dragon360, Andy helps brands solve complex marketing challenges and reach new levels of ROI and growth.In this episode, he’ll cover: What it means to be customer-centric from an agency perspective How to remain customer-centric as you grow in size The benefits of a customer-centric approach And more

Only 1% of LinkedIn users post content… There’s a high probability your competition isn’t one of them.That means it’s an incredible advantage to master organic and paid LinkedIn content.Graham Riley is here to share what most users get wrong about LinkedIn and break down the differences between paid and organic LinkedIn strategies.Graham is the CEO of Maverrik North America, a full-service LinkedIn Managed Services Agency with a mission to help 1 million businesses find sales success on LinkedIn. He’ll cover: Why you need to think of LinkedIn as a networking event How to optimize your profile Why you shouldn’t think of LinkedIn as a resume How to build the right audience (not the biggest audience) And more

It’s crucial to establish a proper handoff between marketing and sales…In this episode, Joel Stevenson shares how.Joel is the CEO of Yesware, a leader of sales productivity software, and the former GM and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue.He’ll reveal his top insights about sales and marketing, including: How the channels that leads use define marketing strategies Top software for sales and marketing How to identify when parts of your sales funnel are broken Why data builds trust between sales & marketing And more

How can you build a sales pipeline without spending a dollar on marketing?Soulaima Gourani is here to share her journey in founding Happioh, a platform designed to protect people against low-quality meeting hours.Soulaima will cover the process of building a waiting list and making sales before your software is even released… all without a marketing budget.She’ll break down: How to identify and engage with early adopters How to convince someone to pay for your software The importance of identifying your ideal user And more

Social media management has changed the world… It’s an essential tool to reach your prospects… But how can you leverage it in the most powerful way? In this episode, Robin Wilson, co-founder of SCP Agency and EPIC BDC, shares her expertise on social media management. Robin, who focuses on the automotive industry, pushes the creative and innovative limits to bring her partners cutting edge social media presence and world class business development. She’ll discuss: The relationship between social media & digital marketing Social media narrative-building in the auto industry How to build traction on social media The right budget to kickstart a social media page A strategy for organic posts The benefits of working with a social media agency And more

Is account-based marketing right for your company? With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal.  Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing. Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow. In this episode, she’ll break down how you can use account-based marketing to secure new customers and create new markets for growth. She’ll also discuss: Why sales and marketing alignment is crucial The benefits of account-based marketing in 2023 How companies can decide which ABM program is the right fit Strategies to measure ABM results And more

If you want to grow sales, a personal brand is essential… Your personal brand builds a rapport with your target audience… It demonstrates your credibility & helps you stand out in the marketplace… Alan See, Chief Marketing Officer at AMS Parts, is here to break down your first steps to creating a personal brand that resonates with your target audience.Alan has been recognized as the American Marketing Association “Marketer of the Year” for content marketing and social media and as one of the “Top 50 Most Influential CMOs on Social Media” by Forbes. In this episode, Alan shares: Best practices for LinkedIn networking How to minimize risk Strategies for defining your target audience And more

How can you create a unified commerce experience with omnichannel? Tom Meehan of CONTROLTEK is here to discuss how retail brands can transition from the old omnichannel mindset and ensure that the customer experience is the same across channels.Tom is a leading loss prevention expert in cybersecurity and information technology, and he wrote the bestselling book Evolution of Retail Asset Protection: Protecting Your Profit in a Digital Age. In this episode, Tom will share how you can overcome the most common challenges of omnichannel to create the best possible customer experience. He’ll also cover: The most important part of having a successful omnichannel business How risk has changed over the last few years The impacts of the pandemic on retail & omnichannel And more

Growing an agency during inflation is a unique challenge… But with the right approach, you can beat your fears and see your agency thrive… Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can grow their agency during inflation. He’ll cover: Keeping office culture alive in the age of WFH Dealing with clients who fear recession Finding talent when salaries are high How to rightsize your business Optimizing for profit And more

Want marketing that gets results? Analisa Dominic is here to explore marketing strategies and challenges. She’ll give you the key questions you need to ask when developing a marketing strategy that drives sales. And we’ll also discuss: The difference between B2B & B2C strategies Should sales & marketing be handled by the same person? How can you analyze what’s working? What the pandemic has changed about marketing And more

How can brands use digital ads to drive brick-and-mortar sales?  Driving in-store sales requires different tactics than driving digital sales… But with the right technique, you can grow your ROI and conversions… Christopher Madden of Matchnode is here to share his expertise on digital marketing. In this episode, he’ll cover: How marketing leaders can facilitate an online/offline strategy Why QR codes are a popular way to convert prospects How to analyze if your campaign is working And more

Is programmatic advertising your next powerful marketing tool? Programmatic advertising uses AI to automatically place ads… But many business owners don’t understand how to get the most out of it… Mary Ann Pruitt is here to demystify programmatic advertising and help you leverage it to reach the audience you want. Listen to learn: The role of programmatic advertising in a media plan Is programmatic advertising better for prospecting or branding? Should you hire a service provider or go in-house? And more

When you don’t have a huge budget, great content is essential…Holly Daniels Christensen knows this well. She founded her jewelry business, Dune Jewelry & Co, with no money—and propelled it into a worldwide brand.Holly found that compelling content could generate leads and position her brand as an authority…And with the right content, you don’t need thousands of dollars to see results.In this episode, Holly shares her content creation wisdom, including: How to plan content months in advance How to get celebrity endorsements (without spending millions) Content goals for 2023 And more

A clear brand narrative is essential to your bottom line… But how do you craft a narrative that appeals to consumers? And how do you keep this brand consistent across channels? Karen Schmidt is here to give you an inside look at building a successful brand narrative and share how her company, Schmidt Brothers Cutlery, uses a narrative to stand out from the competition.

What separates companies that succeed on Amazon from the rest? When you’re launching a product in a saturated product category, it’s hard to stand out from the competition… But if you know the right strategies, you can rise to the top… Fernando Campos, co-founder of MarketplaceOps, is here to share how he helps brands supercharge growth on Amazon. We’ll cover: How to get reviews (even when you’re just starting out) What advertising strategies actually get results? Pricing your product for a saturated category And more

Want to save time, money, and energy? When you start with strategy instead of tactics, everything becomes easier. You can stop wasting time & money trying to find inaccurate solutions… And all it takes is understanding the problem before you try to solve it.  Ron Farnum is here to share how you can implement strategy in your business—and avoid the common mistakes business owners make when they miss the big picture. 

What should small businesses focus on when they are not resource-rich? When resources are scarce, it’s hard to know where to allocate them… But with the power of alignment and a meaningful brand, it becomes easy… Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world… In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.Brad will cover:  How to hire top talent (even if you think you can’t afford to) The power of prioritizing Why a strong brand doesn’t need expensive marketing The importance of alignment on small teams And more

Business development has changed rapidly over the last two years… It can be hard to know if you’re making the right moves to grow… You’re not sure how to get invited for a pitch—or maybe you’re not sure which pitches are even worth your time… What are the top agencies of today doing to build referral networks that produce an ongoing flow of opportunities? Amy Mierzwinski of WHITE64 is here to share her expertise on business development—and reveal how you can get new clients without ever having to do a pitch again.