Fohr Ground

This week on #FohrGround we got to hear from luxury fashion photographer, content creator and entrepreneur Mark Asuncion (@moodsbymark). Mark picked up a camera at 8 years old, and knew he would be creating in one way or another for the rest of his life. In the midst of going to school for physical therapy in New York, Mark was offered his first full time job as a fashion photographer and he decided to reroute his life to pursue his creative dream. Now, he’s industry renowned and shooting e-commerce content for both Mr. Porter and Net-A-Porter. Tune in to the full episode to hear Mark’s advice on lifelong learning, imbuing style and taste wherever you go, and always believing in the core of who you are.

This week on #FohrGround we had the pleasure of speaking to Sarah Nicole Landry of @thebirdspapaya. Canadian creator, public speaker, blogger and mother of three shared her life story with us, and imparted wisdom as profound as it was relevant to today’s current climate and our industry. Sarah’s story is a perfect example of why people create in the first place, and the ability that creation has to move you through your life and change you in ways you may never have thought were possible. Tune in to the full episode for unparalleled advice on putting yourself first, tapping into who you are so that others can do the same, and how to create a narrative that is grounded in truth and authenticity.

This week on #FohrGround we had the privilege of speaking with Jane Ko of @atastewithkoko. Jane has been a food blogger and influencer for the past 10 years, pioneering the scene in Austin, TX back in 2010. (Fun fact, she was also one of the first influencers on Fohr!)Since the onset of the COVID-19 pandemic, Jane has used her platform and her following to launch three philanthropic initiatives to give back to the community and support service industry professionals. Hunch for Hospitality alone has raised $15K in just a couple of weeks.Tune in to the full episode to hear about Jane’s journey from college food blogger to industry renowned influencer, as she takes us through the trials and tribulations of running a small business, showing up for her followers, and using her talents for good.

This week on #FohrGround we got to virtually ‘sit down’ with menswear, travel and lifestyle influencer Drew Jessup. Originally from Maine, Drew has drifted to and from New York, but landed officially in Brooklyn about 5 years ago. His love for fashion began at an internship with KJP, and it was through connections he made during that experience that he knew he wanted to move to New York and pursue the vocation further. In this episode Drew lets us in on his journey, the lessons learned along the way, and his love for photography, fashion and the beauty that’s created when the two are combined. Tune in to the full podcast to hear more about the nostalgia and romanticization of New York and its magic, that left us wanting more than ever to roam around our city.

This week's episode of FohrGround featured a very special guest: Taylor Loren (or as many people in the Instagram marketing world know her - Taylor from Later). Taylor is the head of content marketing for Later.com, and was the company's first marketing hire. Since then she’s been an integral part of the company’s exponential growth, and plays a huge role in their industry leadership. In this episode, Taylor walks us through her professional marketing journey: from a college internship to being an influencer herself to being an influential part of developing one of the world's leading Instagram marketing platforms.Tune in to the full episode to hear Taylor share her insights with us on the cornerstones of successful marketing and branding, advice on marketing your way through a pandemic, and how Later.com works behind the scenes.

This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy. Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long term partnerships between brands and those who represent them. Heartfelt thanks to Grace for sharing her time and wisdom with us, we hope you enjoy this episode as much as we did.

This week we had the pleasure of sitting down with Colleen Kelly, an advertising industry veteran and current CEO of global non-profit, Concern Worldwide.Colleen shares her journey with us as it took her from LA to New York with various advertising agencies and ending where she is now, leading Concern Worldwide. Colleen has run the gamut of the advertising world, and in this episode shares priceless insight into the do's and don'ts of advertising in the midst of a crisis. She quoted one famous mantra, "You should advertise when things are good, but you must advertise when things are bad." Tune in to the full episode to learn more about Colleen and get guidance on best practices for your business (as an influencer or otherwise) during COVID-19.

In this episode we had the privilege of hearing from Lottie Bildirici, New York city-based endurance athlete, health coach, recipe developer and food content creator. From a young age, Lottie took nutrition and health very seriously after a scare in her teenage years. Everything changed when olympian Kara Goucher invited Lottie to her training camp in Colorado to cook for her. She now works with some of the top athletes in the world, and continues to cook up a storm on her instagram. In this episode she shares her life story, focusing on nutrition and how it impacts athletes, as well as some professional advice on staying healthy while social distancing.

This week’s #FohrGround practiced #socialdistancing and was recorded remotely. We were honored to virtually sit down with industry renowned photographer Nick Onken and hear about his story. Nick started his career as a graphic designer and ended up shifting into photography as he began to shoot his design subjects. Fast forward to today, he has had 20 years of experience in commercial photography, he is currently working with high level entrepreneurs on personal branding and he’s running his own podcast. On top of all that, he produces a customized line of hats in his spare time. Nick believes in exploring creativity, consciousness and culture through his work. His style has remained consistent throughout his career, emulating optimism, warmth and light hearted energy. Listen to the full episode for professional advice and words of wisdom from this seasoned artist, as well as personal advice on coping with the state of the world we are in today.

This week’s #FohrGround featured three very special guests from the Fohr family. They’re also the dream team behind the magic that is #SephoraSquad. In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah Tarkington share the story of how #SephoraSquad started, what sets it apart from other influencer marketing partnerships and what the future looks like for 2020-2021. #SephoraSquad has provided a platform for influencers with followings of all sizes, who truly live and breathe Sephora’s brand and may not have been given this opportunity otherwise. "Fohr is excited to be partnering with Sephora in 2020 to expand the program to include new inspiring voices in beauty.

This week on Fohr Ground we sat down with networking and relationship building wiz, Nick Roberts. Nick has had an extensive career in fashion and menswear PR and is now running is own firm, Lawrence & Co. In this episode, Nick shares with us personal insights from his journey to success as well as insider tips and tricks for getting the most out of networking.

This week we are joined by London-based YouTuber and content creator, Tim Dessaint. He started creating style-inspired content for a small following on Instagram, but it wasn’t until he moved to Australia and started his YouTube channel just a year and a half ago that he found his niche - ultimately growing his grew followers from 0 to 222k in such a short amount of time.

Since early Tumblr days, Nicole has always been an early adopter and interested in what's happening on the internet. After graduating from college, while still growing her personal blog, she immediately went from student to teacher and was given an Adjunct Professor at NYU at an unprecedented age. Hear all about her journey and what she's learned along the way on this week's episode of Fohr Ground.

This week on Fohr Ground we are joined by tennis professional, and founder of Behind the Racquet, Noah Rubin. Started just over a year ago, Behind The Racquet became an outlet for Noah and his (world-class) peers to discuss. In this episode, Noah talks about life as a professional tennis player, and how his journey on starting Behind the Racquet, and how it’s given him a purpose in his life outside of playing tennis.

We’re big fans of this week’s Fohr Ground guest, Sydney Fazende, here at Fohr. She’s currently a vice president of Digital at Laforce, one of the top agencies in town. Longtime fans of A Drink with James will know that we had her on the show a few years back. Spoiler alert—the industry is very much different since then, so we decided to have her on Fohr Ground and pick up where we left off a few years ago.

This week we were fortunate enough to be joined by Moonlynn Tsai and Kyo Pang, the amazing duo behind one of New York’s hottest new restaurants, Kopitiam. The restaurant originally had four seats (and the line to get in wrapped around the block) then reopened around the block with nearly forty seats and found immediate success. Being lauded in essentially every major publication, their leap was soon validated by the critics, and the throngs of devoted patrons.

Krystal Bick is a content creator based in New York City. Hailing from Reno, Nevada Krystal's path includes everything from studying journalism to blogging while working at Google as a Product Marketing Manager. Krystal's cinema-inspired feed stands out from the crowd in an era full of quick snapshots.

We made it through the second season! In this season two wrap up show, we take a look back at each episode, and pull a quote or two from each guest! Hope you enjoy!

Jeremy Mitchell (@xxjmitch) is a New York City-based photographer and content creator who shoots for many brands you know and love including Mr. Porter. Born and raised in Brooklyn, Jeremy has both a creative and entrepreneurial mind. He first began his hustle by selling Dragon Ball Z character printouts in 6th grade, then created his own successful bracelet line, and eventually transformed into the established photographer that he is today.

This week we talk to NY-native, Kira West (i@bykwest). In this episode, we get technical about how to make traveling a priority and making it work even when you have a small budget. Kira works at a travel tech start-up and gives us a rubric for picking your next destination.