#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency. Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa’s largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business. Agencies in survival mode face the challenge of balancing the urgency to generate

Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder ofCopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and pr

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resourc

Nitin Manchanda talks with Jason Barnard about cracking the code: secrets to enterprise SEO success. Nitin Manchanda started his professional journey in 2012 as a software engineer. Some successful SEO experiments made him delve deeper into it and he fell in love with this crazy topic. Since then, he has been trying to connect the dots between UX and SEO by constantly experimenting with different products. Scalability, automation, technical SEO, international SEO, crawl budget optimization, website speed etc. are some of the keywords” that bring a smile on Nitin’s face, you can also add cricket and travel to the list. Nitin has helped brands like trivago and Flipkart increase their organic visibility. He currently works as the Global Head of SEO at Omio, a Berlin-based travel company. He has consulted brands from all over the world to improve the UX and organic visibility of their brands. He is also working on his own blog to bridge the gap between developers, product managers, marketing and management whe

Leanna DeBellevue talks with Jason Barnard about the importance of creating a marketing pie. Leanna DeBellevue is an international speaker, owner of a global marketing agency, social media strategist and co-author of the international Amazon bestseller Light At The End Of The Funnel, a practical guide for entrepreneurs ready to take the leap to success. As owner of DeBellevue Global Marketing Agency, she has helped clients from over 19 countries generate millions of dollars in sales by using social media to connect with and engage their target markets. The companies she has worked with range from global conglomerates to real estate moguls to individual entrepreneurs looking to reach new, untapped markets. The company is in its 13th year of operation and has proven that it can withstand the ups and downs that digital marketing companies face. Leanna has spoken to thousands of entrepreneurs, business leaders and decision makers from over 13 countries on topics ranging from overcoming success blockers to impl

David McBee talks with Jason Barnard about turn negative reviews into positive opportunities. David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David worked in SEO, social media, web design and yellow pages. In 2008, he was given the honour of being one of Google’s first certified AdWords trainers. He is the author of the children’s book series DJ’s Off-Road Adventures, available on Amazon. He is passionate about reading, self-improvement, health, the outdoors and his family. Reviews play an

Alex Sanfilippo talks with Jason Barnard about the future of podcasting. Alex Sanfilippo is an entrepreneur, the CEO and founder of PodPros, a software company specifically focused on the podcasting industry. He is also the host of the highly rated podcast Podcasting Made Simple and a leading educator in the field of podcasting. Starting a podcast out of pure interest or curiosity can be an entertaining hobby. And the amazing thing about this process is that with a little strategic skill and some keen insights, your hobby can turn into a powerful marketing tool without losing its authentic appeal. In this episode, Alex Sanfilippo discusses incredible insights into the future of podcasting. Alex reveals how podcasting as a hobby can become an unconventional business tool. Alex also points out that the leads that come in via podcasts are usually well qualified because your listeners already know, like and trust you when they reach out. He gives some useful tips on how to free podcasters from the idea t

Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops. Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google’s Knowledge Graph and Google’s use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 technical and content-focused SEO audits, helped many websites achieve consistent growth and integrated well with an organisation’s existing team and framework. Imagine you're navigating through a busy city and suddenly your GPS goes off. That's the same kind of confusion and vexation you feel when Google traffic drops affect your website. It's unsettling, irritating, and can definitely impact your profits. But once you understand why it happens and how to recover from it, you'll be back on track in no time. This

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they

Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration. Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. It’s Everywhere You Want to Be”. Branding is the crucial element that shapes a company's identity and paves the way for its success. It plays a crucial role in building an emotional connection with customers and differentiating your business in a saturated market. The impact of effective branding is immense and should never be underestimated. In this super insightful episode, Kevin Moehlenkamp explores the power and significance of branding in today's digital landscape. He emphasises the importance of reaching

Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines. Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts. Brands need to create content that effectively communicates their purpose and resonates with their target audience. In this way, brands not only ensure that search engines understand and rank their content correctly, but also provide users with the valuable information they are looking for. Content creators have the superpower to craft messages that bridge the gap between machines and humans, allowing brands to make a lasting impression on both fronts.

Jason Davis talks with Jason Barnard about pretty is easy, smart is hard. Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to help you build your confidence and optimism for the future of your business so you can attract more customers. It's a misconception that branding is just about creating distinctive logos, catchy taglines, and engaging websites. Reducing it to these elements oversimplifies the complex nature of branding. While it is true that creating a brand with visually appealing elements can be simple, this is only one facet of what branding is about. In this delightful episode, Jason Davis reveals brilliant tidbits about th

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the import

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content

Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization. Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hyper-profitably and without outside capital – with Profitalize. Focusing on a single channel to make a business stand out may no longer be enough given the enormous competition in today’s digital age. There is a definite need to be visible and in front of clients, and one way to achieve this is through Omnichannel Optimization. In this exciting episode, Jon Weberg explains what Omnichannel Optimization is and how it can boost your business. The cherry on top? Jon highlights the importance of consistent follow-up

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David’s insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the impo

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning

Joyan Chan talks with Jason Barnard about how to become confidently visible. Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empowerment and her branding journey have led her to develop a tested roadmap that she uses with her clients to accelerate their growth. She is driven by a desire to help others realise their true potential. Her expertise, resilience and impactful messages have led to her being featured in various media outlets and as a public speaker. In 2022, Joyan’s outstanding leadership was recognised with the Outstanding Leadership Award in Dubai. That same year, her home country celebrated her success in a Britishpedia feature. She