#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Brett Farmiloe talks with Jason Barnard about scaling trust. Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing. Get ready for a deep dive on: The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement AI visibility revolution: How ChatGPT,

Zac Gregg talks with Jason Barnard about signal over noise. Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market Focus Zac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum. Get ready for a deep dive on: Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machine The signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking for Industry

Greg Heilers talks with Jason Barnard about authority building secrets. Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics. Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a menti

James Brown talks with Jason Barnard about the marketing machine. Marketing Machine! James Brown—serial entrepreneur, business accelerator expert, CEO, and founder of Business Accelerator Institute and Perseverance Squared—reveals the systematic approach that transforms struggling businesses into thriving enterprises. Drawing from his remarkable journey of helping over 450 business owners nationwide, James breaks down his proven blueprint for creating predictable revenue engines that scale beyond the founder. Get ready for a deep dive on:- The emotional vs. logical buying journey: Why leading with credentials kills conversions and how to enter the conversation already happening in your prospect's mind- Direct response vs. branding strategies: When to use each approach and how small businesses can afford to compete with industry giants- The "stand out or get out" principle: How one Miami law firm's shocking headline ("Is he sleeping with her right now?") generated massive leads by breaking through the no

Dave Lavinsky talks with Jason Barnard about starting at the end. Start At The End! Dave Lavinsky—serial entrepreneur, bestselling author, distinguished business strategist, and the founder and president of PlanPros.ai—shares the game-changing methodology that's helped over 1 million entrepreneurs build bigger, faster-growing companies. Drawing from 30+ years of experience launching, scaling, and exiting multiple ventures across diverse industries, Dave reveals his proven "reverse engineering" approach to business planning that transforms wishful thinking into concrete roadmaps for success. Get ready for a deep dive on:- The "Start at the End" methodology: How to envision your ultimate business goal and work backwards to create an actionable plan- Why traditional business planning fails and how reverse engineering your success changes everything- The exact framework for breaking down 10-year visions into yearly, monthly, and daily actionable steps- Asset-building strategies that compound over time vs. d

Seth Goldstein talks with Jason Barnard about the podcast brand power. Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur's Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy, Seth breaks down his proven systems for leveraging multi-channel content to build authority and create meaningful connections that drive revenue. Get ready for a deep dive on:- The "content flow" strategy that maximizes your creative output without burning out- How to systematically repurpose one podcast episode into weeks of multi-platform content- Why owning your digital real estate is crucial (and how to avoid the "rented space" trap)- AI-powered content creation tools that actually work—and where they fall short- The exact process for turning podcast appearances into brand authority and business opportunities- How to balance per

Chad T. Jenkins talks with Jason Barnard about the VCR Formula™. The VCR Formula™! Chad T. Jenkins—visionary entrepreneur, bestselling author, and founder of SeedSpark CoLAB—reveals the game-changing framework that transforms solo operators into strategic collaborators. Known as the "Vision Alchemist," Chad breaks down his proven methodology for unlocking exponential growth through the power of collaboration over competition. Get ready for a deep dive on:- The VCR Formula™: Vision + Capability × Reach = Exponential Success (and why most entrepreneurs are missing the "R")- How to solve the universal "WHO deficiency" that's limiting every entrepreneur's growth potential- The three types of friction every business faces—and how to turn "Premium Friction" into your competitive advantage- Why collaboration beats partnership every time: "We don't just do something together—we become something together"- The "Just Add A Zero™" strategy: How to leverage existing trust relationships to multiply your reach withou

Justin Goodbread talks with Jason Barnard about the DecaMillionaire Doctrine. The DecaMillionaire Doctrine! Justin Goodbread—decamillionaire entrepreneur, bestselling author, renowned business strategist, and the founder and CEO of Relentless Value Coaching—shares the principles that take founders from “making a living” to building life-changing wealth. Drawing from decades of experience scaling, selling, and advising multiple high-value companies, Justin breaks down his proven systems for achieving $10M+ net worth and creating a business that delivers true freedom. Get ready for a deep dive on:- Exactly how to pinpoint your “perfect client” and why it’s the #1 difference-maker for rapid growth- Why simplifying your business model is the key to explosive scale (and what complexity is quietly killing)- The step-by-step process for making your company run—and thrive—without you- Proven strategies for building a team culture and systems that let you finally unplug, stress-free- The “own your mission” minds

Abel Horvath talks with Jason Barnard about systems that scale. Systems That Scale! Abel Horvath, CEO of Fulfillment Hub USA, reveals game-changing automation strategies that transform logistics businesses. Drawing from his experience scaling operations across 8 U.S. warehouses and international locations, Abel shares his proven systems for automating e-commerce fulfillment, AI-powered customer service, and operational efficiency. Learn why starting with repetitive tasks is essential, how to navigate the transition from manual to automated processes, and discover the technology stack behind fully automated customer interactions. In this value-packed episode, you'll discover:- How to identify which operations to automate first in your business- Why AI agents now handle customer calls better than human representatives  - The 6-month process for successfully transitioning from manual to automated systems- How to build databases that power intelligent automation decisions- The "future-proofing" mindset that

Joel Friedland talks with Jason Barnard about the debt-free empire. Debt-Free Empire! Joel Friedland, CEO of Brit Properties, reveals his proven strategies for building a $100M industrial real estate syndication without debt. Drawing from his 43+ years of experience in Chicago's industrial market, Joel shares how he transformed relationship-based investing into a scalable online business model. Learn why debt-free investing creates "Steady Eddie" passive income and discover how to leverage AI and digital presence to attract accredited investors. In this value-packed episode, you'll discover:- The debt-free syndication model that survived the 2008 financial crisis- Why industrial real estate generates consistent 7-8% annual returns with 20-year tenant retention- How to transition from offline networking to digital investor acquisition- The "Claim, Frame, and Prove" method for building credible online authority This conversation delivers actionable insights for real estate professionals looking to scal

Daniel Ramsey talks with Jason Barnard about the virtual empire. Virtual Empire! Daniel Ramsey, founder and CEO of MyOutDesk, reveals the I-We-They framework that transformed his company into a 3,000-employee virtual staffing empire. Drawing from his experience scaling multiple businesses and running a global workforce, Daniel shares his proven strategies for building sustainable systems, creating strong company culture, and leveraging international talent without sacrificing quality. Discover why "virtual professionals" outperform traditional assistants, how to implement the sticky challenge for maximum productivity, and the critical importance of audit processes in scaling your business. In this episode, you'll discover:- The I-We-They framework for systematic business scaling- How to build a blended business model with global talent- Why culture matters more than cost when hiring internationally- The sticky challenge method for identifying revenue-generating activities- How to future-proof your busin

Glenn Gow talks with Jason Barnard about the CEO success blueprint. CEO Success Blueprint! Glenn Gow, The CEO Success Coach, shares the hard-won lessons from 25 years as a CEO, 5 years as a venture capitalist, and 17 years of being coached himself. Discover why the best CEOs constantly reinvent their leadership style, how to build a high-performing leadership team, and what it takes to adapt as your company grows. Glenn reveals the patterns that hold leaders back, the power of self-awareness, and practical tools for navigating tough conversations and team dynamics. Learn how to become top-of-mind for clients—and even AI—by building authority and credibility in a world where reputation is everything. In this episode, you'll discover:- The real reasons CEOs succeed—or get replaced- How to break free from old habits and develop new leadership patterns- Strategies for managing and motivating diverse teams- Why self-awareness and regular reflection are critical for growth- How to position yourself as a trust

Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than re

Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separ

Rand Fishkin talks with Jason Barnard about the Lost and Founder. Lost and Founder! Rand Fishkin, cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder," shares raw insights on the brutal realities of startup life that nobody talks about. Drawing from his 17-year journey building Moz and the painful lessons learned along the way, Rand reveals why 95% of venture-backed startups fail and how the "move fast and break things" mentality destroys more companies than it creates. Learn why being patient with your business growth isn't weakness—it's wisdom. Discover practical strategies for building sustainable companies without sacrificing your sanity or values. This episode shows entrepreneurs how to resist investor pressure, make decisions that align with your vision, and why sometimes leaving money on the table is the smartest move you'll ever make. #Entrepreneurship #Startup #VentureCapital #SparkToro #Moz #Founder #Business #SEO #Marketing #Tech #SiliconValley #Investor #Fundi

Henry Gordon-Smith talks with Jason Barnard about green ventures. Green Ventures!

Jennifer Tsay talks with Jason Barnard about scaling smarter. Scaling Smarter! Jennifer Tsay, CEO and Co-Founder of Shoott, reveals how she revolutionized professional photography with a game-changing business model - free photoshoots where clients only pay for photos they love. Discover how Jennifer scaled from startup to supporting 750+ photographers across 60+ cities while maintaining a 4.9-star Google rating. Learn her secrets for building sustainable growth, managing diverse teams, and why sometimes the best business ideas come from flipping entire industries upside down. This episode is packed with real-world insights for entrepreneurs ready to think differently about scaling and creating win-win business models that actually work. #Entrepreneurship #Scaling #BusinessGrowth #Shoott #JenniferTsay #StartupSuccess #Photography #BusinessModel #WomenInBusiness #FastlaneFounders What you’ll learn from Jennifer Tsay This episode was recorded live on video June 3rd 2025 https://www.youtube.com/

Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. End-to-End AI Marketing Enablement! Michael Davern, CEO and Co-Founder of Incept, reveals how AI is transforming every stage of modern marketing, from research and strategy to execution and measurement. Discover why treating AI like your ultimate intern can save you weeks of work, boost your team’s creativity, and let you focus on what you do best. Michael shares practical tips on building reliable AI workflows, training your own AI sidekick, and keeping the human touch in every campaign. This episode is packed with real-world advice for founders and executives ready to embrace AI and scale smarter, not harder. #AIMarketing #DigitalTransformation #MarketingEnablement #Leadership #BusinessGrowth #Incept #MichaelDavern #FastlaneFounders #JasonBarnard #Entrepreneurship What you’ll learn from Michael Davern This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to

Rich Kahn talks with Jason Barnard about unmasking ad fraud. Unmasking Ad Fraud! Rich Kahn, Co-Founder and CEO of Anura.io, reveals the shocking truth about ad fraud across Google, Facebook, and programmatic advertising. Discover why 20% of all digital ad spend is stolen through sophisticated bots, malware, and human fraud farms. Learn how fraudsters exploit affiliate marketing, why connected TV fraud is surging, and what practical steps you can take to protect your marketing budget. Rich shares insider knowledge from his 30+ years in Digital Marketing, including a fascinating conversation with Google's head of fraud detection. This episode is essential for any business investing in digital advertising who wants to stop throwing money away on fake traffic and invalid leads. #AdFraud #DigitalMarketing #MarketingSecurity #FraudPrevention #OnlineAdvertising #ProgrammaticAds #AffiliateMarketing #MarketingROI #DigitalSecurity #AdTech What you’ll learn from Rich Kahn This episode was recorded live on vi

Amarjot Singh talks with Jason Barnard about building adaptive AI. Building Adaptive AI! Amarjot Singh, founder and CEO of Skylark Labs, reveals how his pioneering work in adaptive AI is revolutionizing defense technology. Discover how his systems learn instantaneously with minimal computing power, mimicking the human brain's ability to adapt to new situations. Learn why traditional AI falls short in dynamic environments and how Dr. Singh's approach enables truly autonomous systems that can operate independently in unpredictable scenarios. This episode offers a fascinating glimpse into a future where digital beings coexist with humans, a reality Amarjot Singh believes is just 5 to 10 years away. #AdaptiveAI #BrainInspiredAI #EdgeComputing #DefenseTech #AIInnovation #NationalSecurity #AutonomousSystems #EmergingTech #AIFuture #DigitalBeings Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-d