Ad Speaks Houston: A Podcast By The American Advertising Foundation - Houston Chapter

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 53:20:17
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Informações:

Sinopsis

Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.

Episodios

  • The Old Dogs Have All The Answers...Curious?

    06/10/2021 Duración: 42min

    In a town called Houston, not that long ago, a few guys put together one of the best doggone creative houses on the planet.  They named it Radio Works, and the rest is advertising history.  We can still learn a lot from these "old dogs".  It's time to go to class.

  • NSAC - Enter today. Dr. Larry Kelley, Professor - Jack Valenti School of Communication

    02/09/2021 Duración: 33min

    NSAC is the National Student Advertising Competition, where more than 2000 college students create a strategic advertising/marketing campaign for a corporate client.  This year it's Oculus, from Facebook.  Walking away with honors is so much more than a cash prize.  It's affirmation of qualification, and it's really fun.  So what are you waiting for?

  • Intellectual Curiosity and Purpose - How It's Done

    21/07/2021 Duración: 45min

    Steve Pacheco President/CEO of AAF, Ann Iverson, brand builder and inspiring team leader, Helen Lavelle "Painter with a Purpose", and Steve Hall, a consistent supporter of education in advertising, all have something in common.  They LOVE this industry, and give back to it with over the top devotion.  This is how it's done.

  • Curious, Creative, Committed...Meet SuZie Jennings

    15/06/2021 Duración: 38min

    From Bozell and Jacobs, to FKM, to Oxford Ideaz, Suzie Jennings has a love affair with advertising, and a creative attitude that has given her bragging rights, and a few awards along the way.  For those of us who have never worked a day in our lives, because we're doing what we love best, Suzie's story will encourage you, and make you smile.

  • Ad2 Houston - The Foundation of our Future

    06/04/2021 Duración: 36min

    The power to push through a pandemic and keep keep us motivated and inspired about our industry. It's alive and thriving here in Houston with Ad2 Houston. Listen to how it's done.

  • Diversity, Inclusion and Representation Run Deep with Us

    24/03/2021 Duración: 41min

    You can talk about diversity and inclusion, or you can make it happen. Meet the American Advertising Federation's Mosaic Champions for 2021. You might already know Alex and Cathy Lopez-Negrete, but have you heard their story?

  • This is The Year That Was, and it Was Good for AAFH

    25/12/2020 Duración: 54min

    You could choose to wish 2020 away, or you can take the challenges you faced and keep moving forward with hope. That's what we did at AAF Houston. Here is a look back at 2020.

  • Sports Marketing in a COVID19 World

    04/12/2020 Duración: 47min

    Our lives and our world have been turned upside down with COVID19 at the top of our priorities list. So how has professional sports been doing and what have they been doing to maintain and move ahead?

  • What Does Good Data Look Like; And How Are You Using It?

    17/11/2020 Duración: 48min

    It's a conversation with EffecTV's Warren Fiihr and Love Advertising's Brenda Love. Beyond the challenges of COVID19, we talk about the generational impact of advertising in 2020.

  • Why It's Easy to Market to Your Clients, but not Yourself

    22/10/2020 Duración: 41min

    It's called analysis paralysis, and most every agency suffers from RFP. Go ahead, admit it

  • Be the Change; The AAFH 2020 Virtual Advertising Competition and Student Conference

    07/10/2020 Duración: 30min

    AAFH has done an incredible job of transitioning to virtual events, and November 5th through the 7th, we'll do it again with the AAFH advertising competition and student conference. Every year this event gets bigger and better and if you're not participating, you're missing out.

  • SRV: The Power of Pictures

    01/10/2020 Duración: 40min

    Tracy Anne Hart takes pictures for AAF-Houston events, people like Paul W, Hobby and Shake Russell. But she also spent a ton of time behind the lens with Stevie Ray Vaughan. Tracy talks about her new book; Seeing Stevie Ray.

  • How Data Builds Brands- 6 Key Strategies for Maximizing Reach

    18/09/2020 Duración: 32min

    Marketers have more ways than ever to reach their audience, and more insights from data with which to do it. Ad Speaks Houston talks with Effectv on the topic of how data builds brands.

  • Keeping Creatives Creative

    20/08/2020 Duración: 44min

    Nikki Arnell is a designer, explorer, and one of those people who is always asking questions and heading off somewhere in search of answers. Nikki is also an associate professor at the art department at Arkansas State University. This time around, we were asking the questions, and you'll love to hear what she has to say.

  • Thank you John, welcome Kay!

    27/07/2020 Duración: 28min

    COVID19 did not stop AAFH from growing one of the best ad clubs in the country. John Manlove recently passed the gavel to our new Chairman, Kay Krenek, and we are ready to rock another year. If you were thinking of becoming a member, right now is prime time to do so.

  • Telling Unskippable Stories with YouTube

    07/07/2020 Duración: 22min

    We have our next AAF Houston free webinar July 15th at 1 PM. Erin Green with Reach Local will share how advertisers can tap the power of YouTube to tell their story. Go to AAF-Houston.net to register. Get a preview, right now.

  • The Conversation

    25/06/2020 Duración: 48min

    From the eyes and hearts of 4 folks in the ad business, this is a conversation about inequality and division in our world, and how we might create change in our industry and our communities. Serious stuff, but now is the time to talk about it.

  • Larry Kelley Talks About NASC and The University of Houston Victory

    29/05/2020 Duración: 27min

    COVID19 changed the rules and the way the game was played, but Professor Larry Kelley took his team on to win a competition that became a virtual victory. Larry talks about the NSAC Competition and more from his more than 3 decades in advertising. This is the way you win.

  • Outdoor Advertising and the COVID-19 Battle

    06/05/2020 Duración: 19min

    #Outdooradvertising has always had the power of telling your story in a big way. And in Houston, outdoor is a top choice for folks who have the need for speed on their commute. The magic 7 seconds with eyeballs connecting to products and services. Lee Vela, VP of Public Affairs with Clear Channel Outdoor shares some great advice.

  • COVID-19, So Who's Running the Advertising Agency?

    05/05/2020 Duración: 20min

    Brivic Media has been there done that a few times. What we mean by that is they've been through everything from hurricanes to bad economy times. Allen Brivic and Kelley Robinson are really good at adapting how the ad business works in the best and worst of times. And they do it with confidence and a hopeful smile. This is #3 in our series on how the #advertising industry is dealing with COVID19.

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