Ad Speaks Houston: A Podcast By The American Advertising Foundation - Houston Chapter

You might have heard us say that "COVID19 cannot stop a conversation". Well it's true, especially for #digitalmarketing. Especially true if you want to maintain that connection with your client base. Brian Bearden of Upstream Marketing talks digital technology in part-2 of our series on advertising in a COVID19 world.

Welcome to Part-1 of our COVID19 series on the #Advertising industry. We take a look at the disruption in the #printing/mailing/supplier segment. Kent Simons of CORE Details shares his thoughts on how he is working through the disruption and what the future looks like

As business owners we find ourselves in a time of confusion. Beyond the obvious for most businesses, lack of incoming business, how do we speak to our clients and customers. The answer is simple. Let the conversation continue, and maintain an attitude of transparency while sending a beneficial and hopeful message. Listen in and see if any of these ideas might be helpful.

COVID-19 isn't just impacting the grocery store shelves or your favorite restaurant. It has impacted the advertising industry in a big way. The American Advertising Federation Houston has adapted and adjusted the schedule of events and programs. Get the district-wide perspective through conversations with the Ad Clubs in Oklahoma, Louisiana, Arkansas and here in Houston.

This April we honor those in our industry who have walked the walk when it comes to diversity and inclusion in advertising and marketing. The event is called the Mosaic Awards, and one of those recipients is Audrey Gilbreath. Audrey and her agency represent Houston in such a cool way. You're going to love this interview and her amazing story, as she is all over doing this the right way. Congrats Audrey.

The AAF 10th District Mosaic Awards has announced the winners of this year's event. Houston is proudly represented by 3 amazing recipients. Gilbreath Communications, Lopez Negrete and Bunker 58. Last week we took a few minutes to sit down and chat with Alex Lopez-Negrete and Valentina Gomez Bravo. This week we will also be talking with Audrey Gilbreath, President and CEO of Gilbreath Communications on her Mosaic win. It's all about what is beyond the message that defines a Mosaic Champion.

And before you know it, it'll be February 20th and time to showcase the best of the best in Houston creative at the American Advertising Awards. After the judging was done, we took the time to sit down with 3 of our judges team to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.

For the American Advertising Federation Houston, this year has really taken off with an incredible lunch event with our friends at the Houston Automobile Association presenting the new metrics of car buying. It's now a process just as complicated as the engine under the hood. And before you know it, here comes the 2020 American Advertising Awards, set for February 20th. We sat down with Joni Verdina and Dwight Douthit to talk about the judging process and cool sponsorship opportunities.

Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers. Plus, HADA is our featured speaker at the AAFH luncheon coming up Wednesday January 15th at the Junior League. Get your tickets for that event now.

This past year has been a game changer for AAFH. We've built upon the momentum under the past leadership of Joe Cesaratto, and the current board, headed by Chairman John Manlove, has wasted no time bringing a great energy to this year and into the new decade. Listen and learn about Student Conference, The ADDY awards, engaging programs, and incredible membership and sponsorship opportunities

The toughest part of running a great ad club is finding ways to bring a bigger value to its members. And to attract new members. So, we've got a great membership committee that has put together some very attractive membership levels for companies big and small. From an all inclusive perspective (including lunch) to added value through our social media. Joe lays out what's to come, so you can join the fun at AAF Houston.

Put John Manlove in charge of a project or an industry organization and watch the magic happen. John brings decades of advertising and marketing expertise as the recently appointed Chairman of AAF-Houston. John has many stories to tell in a rich history of our market and our hometown ad club. We have really been on a great journey over the past year and are very excited to watch what will happen in 2020. From the ADDY Awards and events targeted at club growth, the best is yet to come. Learn more about John and his vision for AAFH.

We had the chance to sit down with a trio of guys that are a part of the team that keeps the wheels on the tracks for the American Ad Federation Houston. There's a lot of talent in our group. John Del Tatto of Mind Dance Marketing, Dwight Douthit of Douthit Designs and the extraordinary talent that grew up in Ad2 Houston, Guido Falconi. AAFH is successful because of the people that make it work. Listen to their stories and how they do it.

To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe is one of the newest board members of AAF Houston. He is also crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You'll enjoy hearing Joe's story.

Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation. Valentina is also one of the newest members on the board of AAF-Houston.

Who do you call to re-energize a great ad club. We called on Joe Cesaratto and his team and guess what happened? We got the job done. This past year has been a journey of success, some changes, some great new ideas, and we saw what happened when this team stood up to the challenge. With every change in leadership comes a specific perspective of that leader, and Joe Cesaratto gave us a year to remember. We sat down with Joe, and the incoming AAFH Chairman, John Manlove, to look back and look ahead.

So you're thinking your content is pretty good, huh? Well, if it's not over the top great, that's nails your core competency, that reaches the right ears, that speaks the right language, and invites action, well...how's that working for you? Ray and Bruce take you step by step through the process of doing it right.

Jackie Dryden is the Chief Purpose Architect for Savage Brands, a long-time AAF-Houston Member, past president of the ad club, and was inducted into the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about that, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.

You might know part of the story, but do you know the whole story behind the guy who "saves you money"? Gallery Furniture has grown from humble location on I-45 North at TIdwell, to a major brand in Houston and around the world. Mac's speech at the AEFH Scholarship Awards Luncheon got the attention of the scholarship winners and the entire room of advertising executives. You're going to want to share this Podcast with as many folks as you can.

For 2019, AAF-Houston hasn't missed a beat on the things that make an organization attractive and on the grow. AAFH Beer's with Peers is set for May 1st at Houston's Karbach Brewing Company. And with a World Cup Soccer bid up for grabs, AAFH brings the folks that can make it happen to our AAFH Luncheon, May 15th.