Hrexaminer Radio Hour #hrrh

Karin Bootsma is Vice President of Marketing at RiseSmart, the leading provider of contemporary career transition services, which combines services with technology to help impacted employees move into new jobs faster – while proving HR with full support during workforce reshaping events. Bootsma has two decades of technology and human capital management marketing experience at public and private companies. In her role at RiseSmart, she is responsible for global marketing, including product marketing, demand generation, sales enablement, branding, communications, and customer advocacy. Prior to RiseSmart, Bootsma had global responsibility for Product Marketing, HR Alliances, and the Talent Management Suite product line at Monster Worldwide. Bootsma holds an MBA from Santa Clara University, Leavey School of Business, and a bachelor’s degree in mechanical engineering from UOP.