I Love Bookkeeping

David started out like most entrepreneurs, looking for painful problems to solve. He worked as a freelance marketer and saw a lot of accounting firms struggle with various aspects of their business including project management. [3:45] He realized there was a gap in the market because if you’re a firm owner with a number of clients to manage, the average project management tool is not client centric at all. Sales tools are built for handling a pipeline, not for dealing with tasks. A conversation with one of his first customers lead to the genesis of Jet Pack. [5:40] Creating a solution and then searching for a problem is a recipe for bankruptcy. David is trying to instill that idea culturally into his business and is always trying to identify the pain that they are working to solve first. [6:25] By interviewing people in a specific niche and trying to solve their problems, you begin to learn the language of the industry and really understand the challenges they face. If you’re in the world of business, do more