I Love Bookkeeping



I Love Bookkeeping is a global community of Bookkeeping Professionals. We all bleed bookkeeping and want to grow and prosper our businesses. This podcast is for Bookkeeping Professionals who serve clients, and it's for the woman or man who aspires to join our great industry. Join Ben Robinson every Tuesday to geek out on Bookkeeping.


  • What Corona Means to Bookkeepers and How to Profit From It with Paul Colligan

    26/05/2020 Duración: 28min

    We are in the middle of some strange times right now but even with the challenges we’ve seen so far, we’ve also seen several people connect better with their audiences. [1:55] There have been several unique opportunities that have emerged since the advent of COVID-19, and Ben happens to be right in the middle of a number of rapidly changing environments. [3:30] With all the changes to the regulatory environment, bookkeepers have been extremely busy helping business owners figure it all out. Everybody who has been waiting to do their books suddenly has an urgent need to get it all done as quickly as possible. [5:00] For bookkeeping professionals that are established, there has never in the history of time been a better time to be a bookkeeping professional. The word of the day in the industry is survive and just do what you can one day at a time. [5:30] We saw a similar cycle 12 years ago with businesses that weren’t prepared, or that weren’t really businesses. They were the ones that didn’t make it through. T

  • Your Vision for the Future with Kim Erick - Encore Presentation

    19/05/2020 Duración: 56min

    Kim started in late August of 2017 after purchasing Bookkeeper Business Launch. Four days later she registered her business name and closed her first client, who later on became her husband. [3:00] Kim had been in the banking industry for 16 years and knew that there was definitely a need for bookkeepers in business. When Kim’s husband decided to start his trucking business, Kim made the choice to start her own bookkeeping business at the same time. [4:15] Kim currently has 8 active clients. There are always ups and downs in the business, and clients come and go. She mainly focuses on transportation due to her insider view of the industry. [6:05] Kim always had the desire to open her own business, but she never really knew what she wanted to do. The high costs of most business models made them prohibitive. When she discovered the idea of bookkeeping, it made a lot of sense given her background and experience. Time-freedom is the word Kim would use to describe the idea of running her own business. [9:30] Retai

  • How to Differentiate Yourself from the Competition with Melissa Broughton - Encore Presentation

    12/05/2020 Duración: 56min

    Melissa was working 70 to 80 hours a week at her job and was starting to get really burned out. She decided that she needed to make a change and that was when she was injured during a run. This gave her plenty of time to look for opportunities to work from home. She found her first client online and that gave her three months to find more. Word of mouth and BNI has been how she’s found the majority of the clients she has now, with the process being largely organic. [4:45] Melissa serves 62 clients that they work with every month and she has a goal to get to 100 clients by the end of the year. [5:25] We rarely stop to smell the roses and appreciate everything we accomplish. Remember to write down how far you’ve come and keep that in mind. [6:20] Melissa has made plenty of mistakes over the past 18 months. One of the biggest things she’s learned is to stick to her pricing and not negotiate. If the client wants to negotiate, that may be an indicator that they don’t value your service. [8:15] Melissa works solely

  • Team and Execution with Jaime Rodriguez - Encore Presentation

    05/05/2020 Duración: 54min

    Jaime has been running his bookkeeping business for the past two years and has acquired 13 clients in that time. He’s hoping to get more clients and continue growing, but it’s a scary thing to think about. [3:10] When Jaime first started, he was going to partner with a friend of his that had a degree in Bookkeeping. He discovered that a lot of random tasks end up on your plate as a bookkeeper and felt that he just didn’t want to work for someone else anymore. His friend wasn’t ready to make the leap at the same time though, and Jaime decided to go out on his own. He discovered that he was in over his head and looked for help; when he found Bookkeeper Business Launch, it changed his business. [7:10] After signing up for the course in April, Jaime got his first client in June. He reached out to his former colleagues who had ventured out to create their own firms and one of them said yes. [9:00] One of his clients has been very influential in helping Jaime find new clients. He has referred Jaime to a number of i

  • When, How and Who to Hire with Tracy Thomas - Encore Presentation

    28/04/2020 Duración: 56min

    Tracy had been in the accounting world for 20 years and decided to leave the corporate world to spend more time with her kids. She ended up driving a school bus for a little while and decided that she needed to find a way to combine her love of numbers and spending time with her family. Tracy ran into Ben’s videos online, and that led her to buy his course and begin her bookkeeping journey. [4:30] Tracy officially opened her doors in June of 2017 and got started by subcontracting for her fiance’s accountant a little after tax season. This was a good way to jump-start Tracy’s career and shift her mindset from employee to business owner. There were plenty of times when Tracy felt like she was overwhelmed, but she was able to persevere and push through. [8:35] She didn’t start getting clients of her own right away. Tracy wanted to make sure she could do the job before getting in too deep, and working as a subcontractor gave her some people she could ask for help if she needed it. [9:55] Tracy currently serves 13

  • Processes for Sanity with Justin Boynton - Encore Presentation

    21/04/2020 Duración: 58min

    When Justin was 19 years old, he was introduced to the idea of owning a business but he felt like he wasn’t ready to go it on his own. He decided on a career in banking which worked out well enough for the first few years until his wife told him they were going to have another child. This led him to looking at how to make money on the side and eventually Ben’s course. [6:00] In early 2017, Justin was still working his full-time job while serving 11 clients, which was starting to burn him out. When he had the opportunity to take on a bigger client, Justin’s wife gave him the push to go for it and make his business his full time occupation. [9:20] Justin developed a good network while he was working and spent his time getting to know who he wanted to work with and asking for specific referrals. [11:50] When looking at new potential clients, Justin wants to see that the client is coachable and open to suggestions. He’s made mistakes taking on clients that weren’t a fit. It’s less about the niche or industry and

  • How to Get Away from the Day-to-Day with Amy McLaughry - Encore Presentation

    14/04/2020 Duración: 59min

    Amy worked at a bank for 14 years and eventually it became not worth the hours she had to put in anymore, so she decided to retire. This led her to thinking about what else she could do for work, ideally from home. Since she was good with numbers already, bookkeeping seemed like a solid choice. She signed up for Bookkeeper Business Launch and went from there. [6:00] Nonprofits were the niche that Amy chose to work with because working around or in them has been a part of her history and experience. She felt like she was in a unique position to help nonprofits specifically. [7:50] In the beginning, Amy felt like everything had to be ready to go before she officially launched her business and she ended up pushing her launch back until the last week of August. She got her first three clients in the same week right before Thanksgiving. [9:25] The first client was a Facebook referral, the other two were found on Indeed by applying for remote bookkeeper positions. There is always a price to getting clients, it’s ei

  • Relay Financial with Yoseph West

    07/04/2020 Duración: 19min

    Relay Financial offers a number of creative solutions to bookkeeping professionals. Yoseph previously worked at a company called Hubdoc where he learned about the pain points of small business owners and bookkeepers around financial statements. [2:35] Access to data and statements is crucial for proper accounting, so Yoseph built Relay Financial in order to attack the problem from a fundamental point of view. Relay gives you the ability to issue MasterCard debit cards and manage payments all from inside your own business bank account. [3:25] The three primary reasons businesses are switching over to Relay from the usual financial behemoths are the user permission model, the ability to manage their payables inside their bank account, and they can manage business spending by issuing cards directly to employees. [5:40] For accountants and bookkeepers, Relay integrates directly with both Xero and QuickBooks online and delivers enriched standardized data into the accounting system which makes it easier to do the b

  • Balancing Life with Work with Alyssa Lang

    31/03/2020 Duración: 35min

    Alyssa originally started her business four years ago focused on doing her client’s taxes after falling in love with accounting in school. It wasn’t until a client asked Alyssa to help repair their books that she got into bookkeeping, but at this point, she would never go back. [3:25] Alyssa doesn’t prepare the taxes for clients that she does the books for. There is a lot of value in having a second pair of eyes so the client gets the right information. [4:05] Alyssa currently has 12 clients, many of which are monthly. She gets the work done with her team of three virtual assistants and one full-time bookkeeper. [5:00] Alyssa also has another business that came from the result of working with another client who fell in love with her systems. Now she also builds the systems that other bookkeepers use to run their businesses. [6:45] We often get stuck in our heads and tell ourselves that we are the only ones who can do things, but the only reason that is is because you haven’t documented it. You should have you

  • Focus on What's Important with Tracy Rosenberry - Encore Presentation

    24/03/2020 Duración: 01h38s

    Tracy’s 35th birthday really changed things for her. She was working as a substitute teacher and wasn’t really enjoying it when her husband suggested that taxes may be a way to go. She stumbled upon some videos put together by Ben Robinson, and she decided to jump in with both feet. [4:20] Tracy learned most of her bookkeeping skills by going through Ben’s course, in addition to some minor experience in high school and college accounting. [5:40] If you don’t have clients you don’t have a business - you have a hobby. Once Tracy completed the course she dove in to trying to secure her first client, and she actually connected with her first client through a Facebook post. [8:45] You can’t give away too much for free. Giving value always seems to come back to you. [10:00] Tracy is currently serving 18 or so bookkeeping clients plus another handful of tax clients. [11:00] The first year was the hardest. Tracy was studying for her EA and some other exams at the time and combined with some personal issues she faced

  • How to Pick Your Niche with Kirstin Reeder - Encore Presentation

    17/03/2020 Duración: 01h24s

    Kirsten took an accounting class in high school many years ago and she really enjoyed it. She eventually dropped out of college where she was studying accounting and became a mother. She was a stay-at-home mom for 18 years and tried a number of business ideas but none of them really resonated. She eventually got an email from Ben about becoming a bookkeeper, ended up on one of his webinars and ultimately took the course. [7:40] Kirsten currently has four clients but has had up to nine at one time. Some of them Kirsten decided to fire and some have gone in other directions. [9:00] Time management was Kirsten’s first major challenge; homeschooling nine kids can make working from home fairly difficult. Being intentional with her time has been very important. [11:30] When it came to getting clients, putting out content that would get someone interested in what Kirsten was offering without being too sales-y was tough for her. Her first client was a friend that she had known for nearly 20 years who owned a business

  • Prospecting for Quality Clients with Ben Day - Encore Presentation

    10/03/2020 Duración: 57min

    Ben had graduated with his degree in 2017 and worked part-time for a local music guy, which was great until music turned out to be not very lucrative. After getting hooked by a Facebook ad, Ben decided to check out a great course that helped him launch his bookkeeping business. [3:00] 99% of what Ben focuses on is real estate. Oklahoma has a growing real estate market so it made a lot of sense to niche down. [5:20] Ben spent around 6 hours per day networking and connecting with various professionals in the market, specifically meetup.com, and that time evolved into those people asking Ben to help them with their books. [7:00] Take it slow, ask questions, engage and offer value before you ask for money. [8:05] Ben formed his business in a way that facilitated a freedom lifestyle. He found that building a virtual business is more of a challenge but is totally worth it. [10:20] Fear setting is one of the major challenges that Ben has overcome in growing his business. Every day he finds new fears around talking t

  • How to Build a Team Culture with Shelby Pitzel

    03/03/2020 Duración: 28min

    Shelby started her bookkeeping business in 2017. Prior to starting the business, Shelby was the CEO/CFO of a manufacturing company, but once she got pregnant she realized that what she really wanted was the freedom to be at home with her new family. [2:55] The freedom to create her own schedule and have the flexibility to be there for her family and friends is Shelby’s favorite part of the bookkeeping business. [4:20] The biggest challenge with the transition from the manufacturing company to a bookkeeping business has been creating a culture and a team digitally. Shelby currently serves seven clients with a goal to serve eleven by the end of the year. The reasoning behind that is increasing revenue, but it also aligns with her main motivation of being able to help people. [6:50] Shelby has one employee at the moment that comes into her home office once a week. Future employees will be virtual only. [8:00] There are pros and cons to having a virtual team. If you want to create a positive culture you have to b

  • Your Biggest Payday Ever: Selling Your Bookkeeping Biz with Tanya Hirschy

    25/02/2020 Duración: 41min

    Tanya grew up in Pennsylvania and moved to Chicago for school. It was there that she met her husband and decided to settle down. Dealing with the chaos of having six children and a thriving business has been a challenge, but Tanya manages every day. [3:00] When looking for an online source of income Tanya didn’t look at too many opportunities before learning about Bookkeeper Business Launch and deciding to jump in. She had no prior bookkeeping experience and it was quite a learning curve, but staying consistent every single day was the key. [5:20] Perseverance is crucial to success in business. If you need to know for sure whether or not something will work, you shouldn’t consider going into business for yourself. There is always an inherent risk which you must have the determination to push through. [6:05] The flexibility of the bookkeeping business is Tanya’s favorite part. Being able to set her own schedule around her family makes being a bookkeeper her dream job. [7:15] The flipside of being an entreprene

  • Reflection: Beach Series 3

    18/02/2020 Duración: 05min

    This is the final episode of the beach series, the first covering the power of masterminds. If you haven’t started looking into getting into your own mastermind, you are missing a huge opportunity for your business. The second covered innovation in the bookkeeping industry and making sure we are prepared and ready for the developments coming in the next six months. [1:00] Reflection is crucial. Take the time to get away from the daily grind, turn off your electronic devices, and escape. The only tools that Ben takes with him when going into reflection time are a pad of paper and a pen. [1:40] Go into your time of reflection with a single thing you want to think about. For Ben, his focus has been on how he can better serve bookkeeping professionals. Ben believes that if he focuses on that aspect of the business first, the profitability will fall into place. [2:30] What is your vision for your business? Articulate it in several ways and then just sit back and think. Don’t worry about your thoughts wandering, ju

  • Innovation: Beach Series 2

    11/02/2020 Duración: 08min

    Innovation in the bookkeeping industry is coming down the pipe. What bots can do is going to revolutionize the industry in the next six months. [1:20] If you’re prepared, that can be a good thing for your business. If you took away everything you did day to day right now, how would you still serve your clients? [1:50] We have to start thinking about the differences between what our clients need and want. People need to have their tax returns prepared, but they want to save as much money on their taxes as possible. Bookkeeping clients need to have clean books, but they want to have more profitability in their business. [2:55] As you start to innovate, ask yourself, “If everything I did today went away except for the human interaction I have with my clients and my team, what would I do?” Then ask yourself what your clients want, not just what they need. [3:20] You will not be laughing when bots are able to provide perfect financial statements, but instead of working against the bots and technology, we can work

  • Masterminds: Beach Series 1

    04/02/2020 Duración: 07min

    Ben is part of a mastermind called the War Room put on by Digital Marketer and the information shared in the group is game changing. If you’re going to look for a mastermind for yourself (and you should), make sure you find one that gets together in a physical location away from your office. A digital-only mastermind is just not going to have the same impact. The power of a mastermind is the physical connection and being face to face with the right people. [2:30] When searching for your mastermind, look for one that is not all bookkeepers or accountants. It’s important to have people from all different industries in the group because the problems you have in your business are shared with all industries and every person can provide very different perspectives. [3:20] You can borrow and adopt what people in other industries are doing in their business and implement it in your own. [4:00] The physical location is the secret sauce in the power of a mastermind group. In many ways, Ben’s business would not be where

  • How a Digital Bookkeeper is Much Different from Everyone Else

    28/01/2020 Duración: 08min

    Times have changed and we now live in the digital age. Just like how televisions have been completely transformed over the past 20 years, bookkeeping has changed as well. [2:10] We hear a lot of talk about bots and automated bookkeeping and frankly that’s a good thing. Apps and bots taking over the repetitive and rote tasks of data entry is great because that will allow us as bookkeepers to elevate our game. [2:45] Everything starts with the transactions, but built upon those is the three financial statements that you need to be able to present to your clients in a way they can understand. Being able to interpret these statements for your clients is the first level of a 21st century bookkeeper. [3:20] Being able to extrapolate for your client and helping them understand the meaning behind the numbers is crucial. Business owners can be overwhelmed by the raw data and this is where having a niche can give you an edge. You learn the language of the business and can start to leverage economies of scale. [4:10] We

  • F#¢k Busy Season - It doesn't have to be like this

    21/01/2020 Duración: 06min

    Busy season doesn’t have to be busy. We should always be looking at the way things have been done “traditionally” and questioning why they are that way. [1:05] Things aren’t set in stone, we just get stuck in a rut doing the work the way that everyone else does it. You don’t have to have a busy season, you can spread your work out over the year, but it can’t be done overnight. [1:30] Being a digital bookkeeper means going to a higher level with your clients and becoming a trusted advisor. When we add value to our relationships, the more we get paid. [1:55] We want to go deep with a few clients and help them to look forward instead of just looking backwards. Working with fewer clients that pay you more allows you to avoid the highs and lows of busy season. [2:40] Question the way things are. Do you really have to suffer through the chaos of busy season? There is a way out and you don’t have to sacrifice the income. [3:30] Everything starts with the type of client you serve. Your marketing, sales, and delivery

  • The RIGHT Way to Present Financial Statements to Clients

    14/01/2020 Duración: 12min

    There are a lot of poor practices when it comes to presenting financial statements. When you present financial statements to your clients, you should always present three documents: the balance sheet, the income statement, and the statement of cash flows. [2:35] All three are crucial. If you are only presenting the balance sheet and the income statement, you are leaving out a critical element. Analyzing the cash flow is the lifeblood of the business. If you’re not currently presenting the statement of cash flows, your first step is to learn how to create it and start presenting it to your clients. [3:55] The second thing is to present the statements using the accrual basis even if the business uses the cash basis for tax. Timing is the difference in the accrual basis because it gives you an accurate picture of the financial health of the business that can’t be manipulated. [5:40] One challenge that bookkeepers encounter is when Quickbooks presents the balance sheet one way, they assume that’s the right way. I

página 1 de 4