Studio Sherpas Podcast

Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen! Key Takeaways  Don’t neglect thinking like an ad agency even if you are a company of one. Use the 7 story archetypes to build strong foundations for the stories that you produce. How to shift your business to be capable of producing the original content that you want to make. Learn to control what you can and lean into effective preparation in