Rethink Real Estate

In this episode of our Rethink Real Estate Podcast, host Ben Brady sits down with the Director of Marketing for Harcourts Auctions, Chris Cochran. This episode specifically is a rapid fire episode with three specific topics; Artificial Intelligence and ChatGPT, Digital Door Knocking and Social Media Ads, and finally intellectual property in the real estate industry. Together, they dive deep into the topic of artificial intelligence and how it is revolutionizing the real estate industry. Chris shares valuable insights on how real estate agents can leverage Harcourts Auctions' cutting-edge tool, the Instant Assistant powered by ChatGPT, to enhance their everyday business and stay ahead of the competition. This tool allows agents to quickly and easily generate property descriptions, social posts, bio, and anything else you can think of all with the help of AI technology and ChatGPT. But the conversation doesn't stop there. Ben and Chris also discuss the importance of social media advertising in today&#