The Glossy Podcast

When Liz Eswein and Quincy Moore launched New York or Nowhere (NYON) in 2020, they were intentional about focusing on community first, then a product after. NYON, birthed from Eswein's @newyorkcity Instagram account (currently at 1.5 million followers), first hit the scene with digital downloads such as phone backgrounds and a coloring book. Now, the 3-year-old company has become best known for its apparel and art prints featuring its brand name.  Since its inception, NYON has entered physical retail, opening its first flagship store in NYC's Nolita neighborhood in October 2022. The brand has also forayed into product collaborations, including with the New York Knicks, Rimowa and American Express.  "We're thoughtful and careful with who we collaborate with. Our biggest and most ongoing partnership is with the Knicks, and it's hard to get bigger than that, especially for a New York brand," Moore said on the latest episode of The Glossy Podcast. "Slowly but surely, we will continue to do smaller collaborations