Alliance Aces

Kim Sterkendries: Understanding and Addressing Partner Needs: A Key Ingredient to Customer Success

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Sinopsis

Partnering with the right organizations can set you up for success, but only if both parties are in alignment. In a great partnership, both partners receive the benefits of genuine value from one another.On this episode, we’re joined by Kim Sterkendries, Global Strategic Partner Ecosystem Enablement - Commercial Client Division at Intel Corporation. With a long career in assorted go-to-market roles at Intel, Kim works with various partners to ensure they are ready to enter the market, both internally and in regards to partners. He’s discovered the importance of integrating education and communication on both ends to ensure overall success.Join us as we discuss:Creating business value for solution partnersThe role of partner feedback in product development and strategyThe benefits and process of educating service partners and teams Here are some additional episodes featuring other ecosystem leaders that might interest you:#164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libb