Denise Griffitts - Your Partner In Success!

The Closers, written by Ben Gay III, is one of the most famous and powerful books on closing sales ever written. It is a comprehensive guide to the art and science of sales closing, covering everything from mindset and communication skills to tactics and techniques. In Chapter 2 of The Closers, (Showing How a Closer Thinks) Ben delves into the psychology of a closer and how they think. He explains that closers are not born, but made through experience, training, and a willingness to learn and improve. One of the key insights he provides is that closers think differently from ordinary salespeople. They understand that closing a sale is not just about making a transaction, but about building relationships and trust with their clients. They approach every interaction with a client as an opportunity to learn more about their needs, concerns, and motivations. Closers also have a clear understanding of the value of their product or service. They believe in what they are selling and are able to communicate tha