Aaron Katsman

We are back with a brand new interview in our entrepreneur series! This week, we have an incredible guest joining us: the immensely talented Dena Ackerman, a professional artist, illustrator, writer, and art instructor. Prepare to be inspired as we uncover Dena's journey from pursuing artistic passion as a side gig to embracing it as a full-time career. In this interview, Dena shares her transformative lightbulb moment when she realized that her true calling was to become a self-employed artist after years of working unrelated jobs. In this interview, we discuss how she overcame the hurdle of actually opening up an official business in Israel, the mental shifts that needed to happen for her to hit the ground running, and how she is now unapologetic about her pricing. Enjoy the show! 0:00 Introduction 1:25 What do you do and who are your clients? 2:42 How long ago did you make Aliyah and how did you get into your business? 3:53 Did you always think you would start a business? 5:12 How did you take the plung