Boiling Point Podcast

Introducing David Meerman Scott Sometimes you can learn aspects of business from obscure and seemingly unrelated places and people.  Like learning lessons of marketing from the Grateful Dead.  David Meerman Scott did just that.  David is an international best-selling author of several books and speaks routinely around the world.   David doesn’t like to write typical, boring marketing books though.  He looks to write about things he enjoys. David came up with the idea of taking business concepts from the jam band, while working with his friend and CEO of Hubspot, Brian Halligan.  Hubspot is a leading online provider of marketing and sales software, but they offer a ton of free digital content as well.  Brian and David, both huge dead heads, decided to try making a fun marking webinar on the Grateful Dead.  The webinar they produced became the most popular one Hubspot had to that point, and so together they decided to write the book version.  For those of you not in the know, the Grateful Dead was a band sta