Boiling Point Podcast

Introducing Lee Odden Lee Odden has been called a pioneer and legend of SEO.  He has blogged over 1.2 million words on his TopRank Online Marketing Blog, and is the CEO of TopRank Marketing.  Lee is also amongst an exclusive club of marketers with beards. Our host, Greg Hemmings, met Lee at last year’s New Media Expo, which was one of Lee’s twenty-ish speaking engagements of the year.  Lee’s speaking engagements not only help to educate attendees, but also generate sales leads for his company, as well as offering numerous ways to network.  However, you don’t become a trusted source as a blogger, public speaker, or social media maverick from just thin air; Lee was in the trenches for many years.  He got involved with SEO in the late 90’s, but in 2001 he decided to take the plunge as an entrepreneur.  He decided to forgo a salary and focus in on online marketing while starting an online PR firm with a few associates.  This was just shortly after the dot com crash, and many online firms were not investing in m