Boiling Point Podcast

Introducing Yan Simard Yan Simard woke up one morning in 2010 with a splitting headache and an idea.  He doesn’t remember the source of his pain, but the idea ended up changing the course of his career.  The idea was actually a memory of an idea he had about five or six years before, but now smart phone technology had progressed to a point where now the idea was feasible.   Yan spent two solid days crafting and designing and was left with the basic components of ZapTap.  What’s ZapTap?  It’s software that connects brands to customers in retail environments.  More specifically, ZapTap allows brands to create a customized experience for customers interested in a product.  The software gathers information on consumers as they shop, in a respectful way, and lets brands better know their customers.  Imagine you are an avid snowboarder who is interested in buying a GoPro camera to show off on YouTube.  If GoPro was a ZapTap client, you could get personalized content and videos showing other snowboarders using the