Song Stories

Today on the show, I am talking with Jim McDermott, who is a social media and content marketing strategist for artists. Jim has been involved in the new media and digital music space since 1993. During his career, Jim has developed successful grassroots and online marketing campaigns for Guns & Roses, U2, Sheryl Crow, David Bowie, and many others. He has also worked for Sony Music, PolyGram, Warner Music, UMG, and Island Records. I am going to talk to Jim about music exclusives. These days, every music streaming company is fighting over exclusive content. They want singles and albums from popular artists that no one else has. But do consumers care? Is this going to a strategy that signs up more paying subscribers for companies? Make sure that you subscribe to Music Business Podcast in iTunes or your favorite podcast app. You can also follow the show and get the latest episodes and on SoundCloud.