Just A Taste

Although coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages designed to address some of the common concerns about traditional coffee drinks. In this episode, Michael and Kal gave us some valuable insights into the coffee industry including why/how coffee can affect everyone differently, and why it was important for them to create a line of products that utilized adaptogenic ingredients. We also discussed how the brand has used innovative tech to create a loyal and engaged community, and how their partnership with Friends with Benefits is helping to fuel creativity.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf is a food