The Glossy Podcast

Thirteen years ago, Brett Heyman launched Edie Parker. Focused on acrylic clutch handbags, which soon became customizable, the brand married Heyman’s lifelong love of collecting vintage with her experience in luxury accessories PR, working for brands including Dolce & Gabbana and Gucci. She got the company off the ground by securing retail partners including Barneys and Bergdorf Goodman and leveraging her stylist contacts to get the bags in the hands of celebrities. “My background was so helpful [in starting the company],” she said on the latest episode of the Glossy Podcast. “I always tell [budding] founders that it's really great to work in the industry that you want to break into, [in order] to meet people and to [make] some contacts and have a leg up. … I knew a lot of people. Plus, I knew what was missing. And I knew how to promote it and who to get to promote it.” In 2016, Heyman expanded Edie Parker’s product assortment to the home decor category. And three years later, she launched the cannabis-adjace