Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers. Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and their families. Tune in to learn: How to identify which business to focus on when you’ve started multiple businesses How to think bigger as an ecommerce entrepreneur What is a micro ambassador program and how to identify worthy ambassadors Show Notes: http://www.shopify.com/blogs/blog/euphoric-herbals-micro-ambassadors