Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.