Wisbusiness: The Podcast

This week’s episode of “WisBusiness: The Podcast” features Benjamin Morales, CEO of Milwaukee-based startup LatinoPro. Morales is a graduate of UW-Whitewater and developed his business plan through the school’s Launch Pad accelerator program. “We allow companies to get equipped with the finest Spanish-speaking talent depending on their specific needs,” he said. He emphasizes the social impact of his company’s work, saying “we want to provide Spanish speakers with career and financial paths… [so that] they look in retrospect and really realize the value that we have.”