Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs
The Pre-Launch Strategy That Helped This Brand Raise $2.8M
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:58
- Mas informaciones
Informações:
Sinopsis
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch