Proof To Product

Licensing is an excellent opportunity to extend the reach of your brand and expand your business offerings. But finding the right partnership can be tricky, and it’s not always easy knowing where to start.  Joining us today on the podcast to share her story and talk about her journey into licensing is return guest, Betsy Garcia. Betsy is the co-founder of Bloomwolf Studio, a paper goods company specializing in greeting cards, art prints, and other paper goods that she runs with her indispensable teammate and husband, Luis Sosa.  If you’d like to go back and hear our initial conversation with Betsy, check out Episode 173, where we talk about her startup story and her commitment to creating social change through her product line and intentional business practices.  In today’s conversation, Betsy shares the story of how she first got into licensing, how her partnership with Recycled Paper Greetings came together, and why her experience has been overwhelmingly positive.  You’ll also find out how the Proof to Pro