The Glossy Podcast

After working 20-plus years in investment banking sales and trading with a focus on retail companies, Louisa Schneider was inspired by her daughter to create the brand Rowan in 2018. Schneider realized that the ear-piercing category was focused primarily on fashion and convenience rather than the piercing procedure and healing process.  Since then, the company has focused on a procedure-first approach, with nurses performing its piercings. It leveraged insights from its nurses and medical board to create single-use hand-pressurized devices for piercing that are more sanitary and precise than traditional piercing techniques. Rowan is the only piercing company that has its own medical board, which includes a plastic surgeon and a pediatrician. Now, Schneider is growing the business while keeping practicality in mind. In January, Rowan launched earrings that can be worn while playing sports. And It launched its first standalone store in 2019 in New York. Creating an inclusive working culture for nurses and makin