Proof To Product

We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.  Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an ecommerce and email marketing strategist. You may also remember her from episode 195 of Proof to Product. Jessica works exclusively with product-based business owners — many of whom are also Paper Camp Alumni & LABS members. Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that’s what our focus is on today