Yeukai Business Show

Welcome to Episode 567 of the Yeukai Business Show. In this episode, Yuliya Gorenko, a marketing communications expert, shares a strategy for developing a powerful influencer marketing campaign that enhances the brand image and contributes to business growth. If you want to learn about the aspects of influencer marketing, tune in now! In this episode, you'll discover:  How to find the right influencers for your campaign?How to do influencer outreach?How to measure the success of your influencer campaign? About Yuliya Gorenko Yuliya Gorenko is a marketing communications expert with over 10 years of proven track record in public relations and influencer marketing. Her hands-on marketing expertise extends to various industries, including consumer goods, mobile apps, B2C SaaS, and enterprise software. She’s worked with over 30 brands globally, including L’Oreal, Garnier, Maybelline New York, Hotspot Shield VPN, Turnitin, and DeleteMe. In 2020, Yuliya started Mischka Agency – a marketing communicatio