Life By Design

Do you ever feel icky when the word "scarcity" is used, regarding sales? I’m hoping in this episode today to change your view and mindset on what scarcity actually does to help your leads and your funnel's profitability. Scarcity is important because without it there is no reason why someone would buy now, versus a few days, months, or years from now. Let’s be honest, it’s never a convenient time to buy something so you have to give your leads a reason. The more people who buy now, the more people will do the work. And the more people who do the work, the more people get results. Without introducing scarcity, you are doing your audience a disservice because they aren’t doing the work to get to their goals and get out of the pain point you help them with. If you look at scarcity from that perspective, you owe it to your audience to introduce scarcity into your Pitch Sequence.TAKEAWAYSAdd scarcity to your Pitch Sequences, even if your product or service is always available. If you run a special discount, make i