Proof To Product

It’s no secret that wholesale buying patterns and in-person trade shows have shifted substantially over the last few years. Where buyers were once placing fewer, but larger orders a couple of times a year - oftentimes at trade shows - they are now placing more frequent, smaller orders throughout the year both online and at in-person markets. As someone who talks to both wholesale brands and buyers every single day, I have a unique viewpoint that lets me see some of these industry shifts at scale. I believe that it is really important for all of the wholesale brands in our community to hear from different buyers so that you can make informed decisions for your business, which leads me to share today’s guest for the podcast. Today’s guest is shop owner Audrey Woollen of Urbanic. She is the founder and creative director of Urbanic a nationally and internationally recognized stationery and gift brand and independent boutique in Los Angeles.  With 17 years of establishment, Urbanic has developed collaborative sign