Unchained: Big Ideas From The Worlds Of Blockchain And Cryptocurrency

Take the Unchained 2023 survey! Over the past year, the crypto industry has seen the rise of a new trend: the adoption of points systems.  Li Jin, cofounder of Variant Fund, says that while points systems have long been a staple in the Web2 domain, their integration into the crypto ecosystem could have pitfalls.  She covers how these points are currently being leveraged within crypto applications in the hopes of driving user engagement and retention, why they’re taking off now, and why they’re off-chain. She also points out that, if implemented poorly, they could engender disloyalty instead of leading to sustainable communities, and urges founders to be thoughtful about the design of these systems, especially about how points translate to economic value. Show highlights: What points are in crypto and their role in rewarding user behavior​​ Examples of popular projects that have successfully implemented points systems​​ Why points mechanisms are gaining traction in crypto, offering benefits of tokens withou