Rethink Real Estate

This exclusive episode of Rethink Real Estate, features Ty Cueva, the Principal and CEO of Harcourts Westside Property Group. With nearly two decades of experience in luxury real estate, Ty has made a name for himself by negotiating, developing, and selling premier properties around the globe. Today, Ben and Ty delve into Ty's latest awe-inspiring project: 10697 Somma Way, Los Angeles, California, 90077 - a 41,000 square-foot brand-new luxury property located in the prestigious Bel Air neighborhood of Los Angeles, California. This discussion provides a rare behind-the-scenes look at the journey of bringing such a significant project from its initial vision to the marketplace, now being offered by the Harcourts Auctions team with a starting bid price of $30 Million. Ben and Ty explore the meticulous attention to detail, the dedication to excellence, and the comprehensive marketing strategies required to attract the world's most affluent buyers.